MeasureWorks ranked #1 Analytics and Optimization Agency in The Netherlands (I promised a translation of this) about which we're quite pleased..
Online performance
Translated from EMERCE 2016 edition, original text can be found here
Jeroen Tjepkema - MeasureWorks
It’s an undeniable fact, a fast website is a critical requirement for a positive user experience. Quick response times mean that users are less likely to jump to another site hence viewing more of your content. For MeasureWorks, optimization start with a data centric approach; tracking the user experience and the behavior of users in real time. The impact of website performance can then be quantified and visualized showing where optimization needs to be prioritized. In this way we can systematically and reliably improve the user experience for a better conversion.
"We’ve been guiding clients and helping them make web performance a core part of their marketing strategy for 8 years”, says founder and CEO of MeasureWorks Jeroen Tjepkema. “Usually businesses come to us with a specific problem; either the website doesn’t work or it is too slow and negatively impacts the click-behavior of users. Users are impatient and quick to complain. Understanding this behavior has allowed us to go even further and build a predictive technology telling us when a website will go down”.
MeasureWorks is a technology-driven company. Web performance has a direct impact on marketing and sales, but optimization demands a technology based approach. A faster website delivers a measurably better bottom line and ultimately better customer retention. “We distinguish ourselves in the market by working together with clients to analyze, understand and improve their environment”, says Tjepkema. Knowledge transfer plays an important role there. We teach clients to work self sufficiently to achieve and maintain fast performance. That is a large part of our added value. Clients call us with with a problem. We solve it together then advise straight away how they can integrate performance into the development cycle.