?? Measurement Edition (W46)

?? About PPC News ??♀?

PPC News is a collaborative project that aims to provide a free, unbiased, expert-curated resource for the latest PPC insights.

Please think of us as your guide in the dynamic world of PPC, highlighting new talents, innovation, and the essential role of paid media experts.

Have a great week ahead! ??

Events

Kickoff Webinar: "AI-Powered Marketing Analytics" Series ??

Join the first session of a new webinar series designed for marketing leaders seeking to enhance their data strategies. In "Natural Language in Analytics: Making Your Data Speak Human," hosted by Josh Silverbauer???? , learn how AI is simplifying data interpretation through natural language platforms.

??? When: Wednesday, November 20th, 2024, at 2:00 PM EST ?? What You’ll Gain:

• Uncover hidden insights in your marketing data
• Discover platforms enabling natural language analytics
• Drive measurable growth with cutting-edge AI strategies

Don’t miss this chance to stay ahead in marketing innovation.

Register now to transform your approach to analytics!

Measurement

[Issue No. 136 - Nov 11th to Nov 17th]

Microsoft Clarity

Microsoft Clarity Now Fully Integrated with WordPress

Microsoft Clarity has launched seamless integration with WordPress following its recent Webflow update. Users can now create a Clarity container or integrate an existing one directly through WordPress plugins.

Once connected, you’ll access Clarity’s full suite of tools - including heatmaps, session recordings, dashboards, and CoPilot chat - right from your WordPress dashboard. This update streamlines analytics and user experience insights for WordPress sites. [LinkedIn]

?? 1st Contributor: Josh Silverbauer????

Looker Studio

Upcoming Features for Looker and Looker Studio in 2025 ??

The Google Cloud BI team has unveiled exciting updates coming to Looker Studio and Looker Studio Pro, showcasing their vision for enhanced user experience and functionality. Here's what's on the roadmap:

1?? Modernized Charts: A refreshed UI for charts with stylized visualizations and an improved editing experience. Expect smoother designs for bar, donut, and time series charts—like rounded angles on donut charts for a polished look.

2?? Responsive Layout: Create mobile-friendly reports using a new "sections" feature that adapts layouts to browser width. This innovation could phase out the Looker Studio mobile app, making reports accessible across devices.

3?? Data Preview: A new interface for reviewing datasets before populating charts, helping data practitioners validate dimensions and metrics efficiently—ideal for debugging and ensuring data quality.

4?? Dynamic Text: Insert dynamic data directly into text elements, eliminating the need for workaround tables for narrative or contextual insights.

These updates join other anticipated features like Gemini AI integration for Conversational Analytics, Formula Assistant, and auto-generated Google Slides. The team also reaffirmed that Looker Studio and Looker Studio Pro will remain independent from Looker, ensuring continuity for users. [LinkedIn]

?? 1st Contributor: Mehdi Oudjida

Google Cloud

Google Cloud Enhances Looker with Major UX and Onboarding Updates

Google Cloud has introduced significant improvements to Looker (Google Cloud core) and Looker (Original), aiming to simplify user experience and onboarding. Key highlights include:

• Redesigned Homepage: New intuitive layout with streamlined views inspired by Google Workspace.
• BigQuery Quick Connect: Simplifies connection processes for admins, speeding up setup and verification.
• Model Creation Wizard: Offers guided assistance for onboarding and model development.

These updates are now available to all Looker users. They provide better navigation, easier integrations, and a more accessible platform for new users and admins. For organizations using Looker, these features represent a commitment to making data analytics more user-friendly and efficient. [LinkedIn]

?? 1st Contributor: Sean Zinsmeister

Google Cloud's Chocolate AI: A Generative AI Marketing Demo ????

Google Cloud has introduced Chocolate AI, a demo project showcasing how Generative AI tools like BigQuery, Gemini, Spanner, and Vertex AI can revolutionize marketing. Inspired by a Parisian chocolatier, the demo uses synthetic data and AI-generated content to highlight real-world applications such as:

• Personalized Campaigns: Engage audiences with tailored content.
• AI-Generated Media: Create visuals and videos automatically.
• Data-Driven Insights: Optimize marketing strategies with advanced analytics.

Key features include customer segmentation, geofencing campaigns, hyper-personalized emails, and AI-powered video creation. Developers can explore the project through notebooks and deploy it using Google Cloud's infrastructure. Dive into Chocolate AI to discover what's possible in next-gen marketing. [GitHub]

?? 1st Contributor: Christoph Scherf

Meta Ads

Meta Introduces Unified 'Views' Metric for All Content ??

Meta has rolled out a new "Views" metric for Facebook and Instagram, simplifying content distribution insights across reels, videos, posts, and stories. This unified metric counts the number of times content is displayed, including repeat views, replacing metrics like impressions and replays for non-video formats.

The update also introduces "Minutes Viewed" for videos, replacing watch time, making it easier for creators and advertisers to analyze engagement. Expect these changes to roll out soon across Meta Business Suite and ad measurement tools. [Meta]

?? Advertising News

Microsoft Announces Power BI Pricing Increase Effective April 2025 ??

Microsoft will raise prices for Power BI licenses starting April 1, 2025, marking the first price adjustment since its launch nearly a decade ago:

• Power BI Pro: Increases from $9.99 to $14/month (+40.14%).
• Power BI Premium Per User (PPU): Increases from $20 to $24/month (+20%).

This move reflects the platform's expanded features, inflation, and industry-wide price hikes, but it also signals Microsoft’s shift toward promoting its Microsoft Fabric licensing model. Bundling Power BI into Fabric offers organizations with high BI demands more value, although it may not reduce costs for everyone. [Source]

?? Resources

New Extension for Visualizing Google Search Console Data ??

A new browser extension is here to help SEOs transform GSC data into actionable insights. It's designed to make data analysis easier and more meaningful with features like daily, weekly, and monthly views, trend lines, moving averages, and chart annotations.

?? Download the extension here.

?? 1st Contributor: Amin Foroutan

?? That's it for this week!

Now, you are ready to kick-start your week with all the knowledge unpacked.

Hopefully, with a bit of comfort and some new ideas in mind.

Your turn. How can you help as well?

?? Share your unique and genuine perspective on those changes by reposting this newsletter so it can continue to help others.

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