Measure Twice Cut Once

Measure Twice Cut Once

I’m guessing most people are familar with the old adage of “Measure once cut twice”?

I was reminded of it whilst doing some DIY last night, well actually after botching some DIY I’m now the proud owner of ill fitting coat hooks and an unwanted hole !

If only I’d remembered those wise words, it’s easy, quick and cheap to measure twice. Any initial errors can be corrected before the commitment to the part of the job that’s expensive, where mistakes can be complicated and costly to correct (or just embarrassing).

It applies as much to launching a product as it does to manual work! I appreciate that this sounds increasingly like a Sunday morning sermon, but I think the points worth it. How often do you “measure” products before you launch them?

Do you do no consumer/shopper research, some at the start and /or at the end of the process, or do you rigorously test throughout the process, covering every aspect of a product to ensure it’s optimised and appropriate?

Google famously tested 41 shades of blue for their logo, and whilst that is an extreme example if you aren’t testing that your product , naming, claims, packaging and promotional messaging are optimal, why not?

Testing is (thanks to technologies like vypr) cheap, fast and easy to do ahead of launch. Mistakes that make it into the final product are expensive, time consuming and potentially impossible to correct. Second chances for on shelf success aren’t that common in todays retail environment, but we all know....cutting is more fun than measuring!

Dawid Horyński

??CEO in OnyyaOrganic Sp. z o.o., ?Production of Freeze-dried Fruits & Vegetables, ?? Salesman, ?? Owner in FD Spedition Sp. z o.o. ?? [email protected]

4 周

Mark, ?? nice ??

回复

要查看或添加评论,请登录

Mark Fielding的更多文章

  • Focus Groups can never be accurate………but sometimes that might just be ok!

    Focus Groups can never be accurate………but sometimes that might just be ok!

    We now know that the majority of Shopper/Consumer decisions are unconscious. Most of the time we don’t know what we’re…

  • What's in a name?

    What's in a name?

    What's in a name? that which we call a rose By any other name would smell as sweet True, but it probably wouldn’t fly…

    1 条评论
  • The difference between a test and a trial

    The difference between a test and a trial

    In the last 16 months we have completed a lot of free trials of vypr. By lots I mean over 100 separate trials made up…

    2 条评论

社区洞察

其他会员也浏览了