To measure the success of your campaign on Facebook or Instagram, you can track the following key metrics:

1. Engagement Rate: This measures likes, comments, shares, and overall interactions on your posts. High engagement shows strong audience interest.
2. Reach and Impressions: Reach is the number of unique users who saw your content, while impressions are the total times it was displayed. Higher numbers indicate good visibility.
3. Click-Through Rate (CTR): This tells you how many users clicked on links in your posts or ads. It’s an important metric to measure the effectiveness of calls to action.
4. Conversion Rate: If your campaign has specific goals like sign-ups or purchases, tracking conversions is essential to measure ROI.
5. Follower Growth: Track changes in your follower count to assess if your campaign attracted new audiences.

By analyzing these metrics, you can determine if your campaign effectively reached its goals