Measuring & Regaining Lost Customers
One of the Biggest Challenges for Restaurants today is being able to measure and track Lost Customers.
Sure there are ways to mine customer data, maybe from a POS system. You could capture a report that tells you, Jane stopped coming back to your restaurant a week or month ago.
But now that she stopped coming back how has your business responded to win her back?
??Frankly over the years there really has never been a good way to either measure or even respond to the Lost Business ??RED FLAG. This may be why there is so much emphasis on attracting new customers and offering more ??bells and ??whistles
But if you ask almost any business owner, What's more expensive? Getting a New Customer or Keeping an Existing One?
"What's more expensive? Getting a new Customer or Keeping an Existing One?"
They'll tell you it's way more expensive to capture new customers than keeping existing customers. You could keep selling new customers all day long, but if you're losing customers faster then your adding them, you've got one serious ticking time ??bomb.
As a Marketing and Technology researcher, I have investigated this for years. Historically when clients didn't have a way to measure or respond to lost business - we created a system of sorts for them. Unfortunately, it was very limited by the technology and data available at the time.
However TODAY ??with Advanced Technology and better 2 - Way ??Communication with customers, there is a way to not only ??Measure and ??Track lost business, but a system to actually respond to LOST BUSINESS and Win Customers Back.
SMART??PHONES = SMART ??MESSAGING
With this system, when a customer stops coming to your restaurant, they automatically receive a Lost Customer Message, that is designed to Bring them back. It could be enticing offer related to your loyalty program or a special offer or coupon.
This may not seem like such a big deal, but research shows, that using this system, Customers return 65% more often. We believe that the reason this works so well is, because notification / communication to the customer is in real-time.
Let's face it, Today we live in a fast paced digital world. Customers have limited attention, and they are distracted endlessly.
In a ??world like ours, you have to be Relevant and Front of mind to customers ??24 / 7.
??Businesses that understand and do something about this will survive this ??trend. ??Businesses that ignore this will ??not.
There are so many factors that go into Attracting Customers Today
Because there are so many clients that don't have handle on this subject, We created a Webinar that dives deep into this subject, so that Restaurant and other Small Business Owners can learn, "What Driving ??Customer Behavior?" and What you can do to compete in this challenging environment.