Measure Marketing Performance
Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:?
o?? CMO Council’s New Index Of Marketing Vitality
o?? New Pathways In Marketing Innovation
o?? What Will Marketers Be Up Against In 2025?
CMO Council’s New Index Of Marketing Vitality
CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025. Our exclusive new research report,?2025 Marketing Vitality Index, is an annual assessment of leading Marketing Performance Indicators (MPIs), and is a new way of tracking the dynamic state of marketing using critical business, economic, market, customer, operational, employment, training, outsourcing, channel, budgetary, media spend and technology investment indicators. Five core marketing categories were identified: Marketing Mix and Spend, Organizational Dynamics, Market Outlook and Trends, Customer Affinity and Attachment and finally, Technology Adoption and Execution, which will define marketing performance this year. “This year’s Marketing Vitality Index shows CMOs under pressure to grow revenue, meet rising customer expectations, create operational efficiencies, improve campaign performance, rein in costs, and address challenges in MarTech,” notes Donovan Neale-May, executive director of the CMO Council, which has 16,000 members in 10,000 companies worldwide. Do a deep dive into the challenges coming for marketers
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What Will Marketers Be Up Against In 2025?
Marketing's rising influence in enterprises mirrors market challenges and CMO Council’s launch of its annual Marketing Vitality Index to measure impact in the marketplace, notes that 2025 will be a defining, milestone year for marketers around the globe. Key findings of the report include: Gen AI and data utilization technologies will enable significant marketing momentum and customer engagement moments to be tracked, attributed and measured for business value; migration to digital channels and automated marketing platforms will multiply exponentially for both brand equity and performance marketing reasons and results; revenue science platforms will gain traction and lift as chief growth officers examine all areas of monetization, retention, conversion, expansion, extension, and yield/price optimization; and, marketing investments and outcomes will be more productive, predictive, accountable and measurable with spend more surgical and certain to deliver ROI. Find out more on how the Marketing Performance Indicators (MPIs) will impact marketing this year
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New Pathways In Marketing Innovation
Dive into the insights that are driving today’s top CMOs to seamlessly integrate purpose with profit and make meaningful customer connections, at the 6th Annual Marketing Leaders 2025 Conference in Dubai, 6-8 May 2025. Delegates will find out how to shape new pathways in marketing innovation with global leaders and influential voices at this premier event. Hosted by the marcus evans Group, which has partnered with CMO Council, this event is a unique opportunity to sharpen your approach to key challenges, from AI-driven personalization and brand loyalty to the evolving human-AI dynamic. Engage in thought-provoking sessions and practical workshops designed to elevate your marketing strategy. Book now for this prestigious event
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