Measure Instagram Engagement with Sprout Social
Stephanie Running
Account Executive at Gauger + Associates | Social Media Specialist + Marketing Analyst
Originally Posted on Tuleburg 7.2.15
Sprout Social announced some exciting news. Sprout now integrates with Instagram so that you can better manage your social efforts directly from the Smart Inbox within the program. This feature allows Social Media Managers to manage Instagram accounts on a whole new level. Most Social Media Managers are responsible for managing multiple brand/company social media accounts. When managing multiple Instagram accounts, it is important to measure the activity and engagement to better understand your target customer.
Sprout Social Instagram Features:
Respond to comments on your Instagram photos and videos from the Inbox.
Gain context with thumbnail images of your posts.
Work collaboratively in Sprout by tasking Instagram messages to your team.
See comments, likes, and engagement rates in your Sent Messages Report to analyze what’s working.