The measure of brand and experience trackers by Tobin Sparrow

The cost-of-living crisis is driving churn among even the most loyal customers, so optimising customer experience is more important than ever.?In addition, as the economic outlook evolves daily, how do brands make longer term decisions in times of such accelerated behavioural change?

With research budgets also under greater scrutiny, the pressure is on for insight teams to maximise their ROI and keep their brands ahead of competitors.

This is where our clients tell us that brand and experience trackers are playing an increasingly important role in the mix, ensuring businesses know exactly what customers are thinking, doing and experiencing in near-real time; providing robust foundations for investment decisions.

So, why do our clients choose Market Measures for their tracking projects, and why should you talk to us??Here are just a few reasons:

Bespoke… We don’t offer black-box trackers - our clients are unique, and what works for one does not always work for another. Everything from the competitive set and the KPI’s, to the survey flow and the target audience, can be tailored to your specific requirements. We won’t force you to fit to a standardized tracker model – it is all about you.

Insight-led… We don’t provide clients with a ‘data-dump’ or long, unwieldy presentation decks - reports must be engaging, otherwise they will be ignored and valuable insights overlooked.

Senior leadership… Our directors are always the ones doing the research, delivering insight and are the key point of contact – clients can lean on our experience, yielding a far greater ROI.

Flexibility… Successful trackers don’t stand still. Our approach to tracking is genuinely flexible, always including provision for ad-hoc questions alongside your essential KPI metrics.?This will keep you in front of emerging trends as well as tracking current performance.

International… From our UK base, our work covers 36 markets across the world, drawing upon the help of large global online panel providers and long-standing, trusted research partners to access the audience you require.

Quality… Everything is done in-house, giving us control and visibility at every stage of the process – including the design, managing and interpretation of the research - this way we can ensure quality is delivered to our clients.?We’ve done this before, and you’re in safe hands.

Market Measures provides us with global coverage while still catering to the need of each of our individual markets. The team outperforms their peers thanks to their unique approach, knowledge, and flexibility. Great support to understand market trends and assess our business impact on customers in various markets. Gabriel De Launoit – GrandVision

Please get in touch if you’d like to find out what we can do for you - we’d love to tell you more!