Measurable ROI: A Case Study
Paul Taunton
President / CEO, Business Impact Group (BIG) | Top 20 branding agencies in the US
Business Impact Group (BIG) recently conducted an employee engagement program for a 100 - store grocery chain where management described uneven results from stores located in similar geographies serving similar customer demographics.
As first step, BIG performed "massive" discovery at the chain's top - and bottom - performing stores. With a good idea of the managerial behaviors that led to success at the top - performing stores, a pilot was tested at four randomly selected stores where managers were coached in the behaviors used at top-performing stores - and rewarded for completing learning on BIG's engagement platform. At the end of the three - month pilot, the test group showed a 54 percent increase in comparable store sales.
What management noticed was that store managers had begun acting like true leaders. The BIG process taught them behaviors that were not only measurable, but engaging. They had battle - tested two or three other programs that did not work, and today, the BIG process is being rolled out across the company.
General Manager at Linders Specialty Company
8 年Really nice piece, Paul.
President at swissQprint America ● Growth Strategist ● Speaker ● Non-profit Board Member, Helping Companies & People Elevate Performance.
8 年Fantastic results, and a great testimony of what can happen with increased engagement and leadership.
Founder & Owner | Experiential Floors for Event, Trade Show, Commercial, Residential, Museums, Movies, and more.
8 年Great results Paul.
Is your company making money? Do you know how? Are you interested in learning how to make more?
8 年Great work Paul - it is tough to get companies to transfer the actions of the top performers to other stores - they always tend to look outside first.