Meanwhile: A regeneration story.

Hospitality and the Arts: A Beacon of Hope for Struggling Towns

The hospitality industry and the arts are often overlooked for their significant role in revitalising struggling towns. However, these sectors hold immense potential to bring life back to communities, creating jobs, fostering a sense of identity, and attracting visitors.

Despite the government's apparent disregard for the power of hospitality in regeneration, many councils recognise its vital contribution to their communities. Unfortunately, they often face funding constraints imposed by Westminster and the loss of access to any EU-backed initiatives.

Emerging Champions of Regeneration

Despite these challenges, several councils have emerged as champions of regeneration, utilising hospitality and the arts to revitalise their towns. Hull's work with Trinity Market and the creation of Trinity Live serve as inspiring examples. Similarly, Warrington, Barnsley, and Shrewsbury have established thriving markets and food venues, demonstrating the transformative power of these sectors.

Developers Driving Positive Change

Developers hold the key to unlocking the full potential of hospitality and arts-led regeneration. My recent work with The Heaton Group, a leading residential developer in the North West, exemplifies this approach.

As proud Wiganers, The Heaton Group boldly acquired Eckersley Mill, one of the largest brownfield sites in the North, close to the town centre. With a visionary masterplan, they aim to create a vibrant new residential, work, and entertainment quarter for Wigan.

Feast at the Mills: A Success Story

Our initial step involved establishing a Meanwhile venue, Feast at the Mills, within disused buildings. This initiative aimed to engage the local community, share our vision for the future, and showcase the potential of the site.

Wigan, like many towns, has endured the harsh realities of austerity and decline. Yet, the success of Feast at the Mills has been a beacon of hope, attracting over 2,000 guests every weekend braving the winter weather. The overwhelming response highlights the town's craving for such a venue and the deep appreciation for investment in their community.

Honouring Wigan's Heritage

Feast at the Mills has not merely replicated existing venues from larger cities; it has embraced Wigan's unique culture. Original Casino Club DJs regularly perform alongside local artists, showcasing the town's rich musical heritage. Additionally, the venue pays homage to the Wigan Kebab, a culinary icon, with each kitchen presenting its own creative and surprisingly tasty variations.

The Transformative Power of Regeneration

In just months from conception to opening, Feast at the Mills has garnered over 10,000 social media followers, generated profits, and, most importantly, raised awareness and instilled positivity within the community. This story serves as a testament to the transformative power of hospitality and arts-led regeneration.

A Call to Action

The potential for similar initiatives across the country is immense. If you are a developer, landowner, or council seeking to maximise the potential of your vacant or underutilised space, please let me know. I would be delighted to share my ideas on how you could bring life back to your community.

Together, we can harness the power of hospitality and the arts to breathe new life into struggling towns, creating jobs, fostering a sense of identity, and revitalising communities nationwide.