The meaning of life is branded underwear

Does this profound truth even need an accompanying article?

What the hell, I'm procrastinating from doing real work on this Friday afternoon (and so are you if you're reading this), so let's just dive in together, shall we?

When we were kids, we asked a lot of questions.

• Why is the sky blue?
• Why do we eat vegetables?
• Why does mommy's friend jump out of the window when daddy comes home?

But we never ask what the meaning of life is. Because there's no need. It's self-evident to us.

It's just to exist and to play and to be.

Of course, we forget that when we get older. And then people in suits and robes and ill-fitting athleisure spin a bunch of tales to get us searching for what we already know, then sell their answers back to us for the low, low price of a 12-pack coaching session, mastermind group membership or promise of getting to watch with popcorn while the bad guys are swallowed up in a lake of fire.

I hope the popcorn is buttered at least. A healthy dose of sadism always needs some good fats to balance out the protein.

But when we unpack these layers, and are willing to just sit and be, it all becomes clear to us again.

• It's the ridiculousness of a pair of branded underwear for our new satire site, The Daily Stuffing, launching next month.
• It's the hilarity of watching an extreme ironing competition. Google it. You won't be disappointed.
• It's the absolute deliciousness of realizing your boss is just a soul cosplaying as a micromanaging dipstick. And doing a Oscar-worthy job, might I add.

It's all of it at once.

Everything and nothing.

The absolute radiant beauty of existence in all its utter irreverent glory.

The meaningless meaning.

Now, on that note, get back to work before the Oscar-winner breathes down your neck or regales you with a story of their latest trip to Disney with the kids.

And if you want to be a part of the irreverence revolution we're launching next month with The Daily Stuffing, drop a line in the comments.

Happy Friyay one and all...