The Meaning Behind Our New Brand and Logo

When I founded Jennifer Brown Consulting (JBC) back in 2006, I never could have imagined we would be where we are today. Over the past 16 years, we have helped thousands of companies create cultures of true belonging where individuals discover and unleash their full potential to succeed and thrive in the workplace. Our work gives us the opportunity to share our knowledge and expertise with leaders and changemakers around the world, and provide the appropriate tools and resources to make a positive impact within organizations, supporting the people who drive those organizations from within.

However, the world we live in is constantly shifting and has evolved significantly since 2006, and our workplaces look very different than they did just two years ago. COVID, the murders of George Floyd, Ahmaud Arbery, Breonna Taylor, and countless other innocent Black individuals, the rise of antisemitism, the Great Resignation, continued attacks on the LGBTQIA+ community, and violence against the Asian disapora across the country have caused companies to step up in a new way, and acknowledge and address how systemic inequities affect the people who work for them, and the communities they serve. Inclusive leaders have had to adapt and maneuver through times of uncertainty, especially as the very definition of leadership is morphing with the times.

Over the past 16 years, we have purposefully evolved our trainings, practices, philosophies, and commitment to creating and advocating for a more diverse, equitable, inclusive, and just world, to best align with the needs of our clients, community, and team. Today, we are unveiling a new era of JBC with our new logo and brand, but the same message: we believe in the power of human potential, and the right for all individuals to show up as their authentic selves.

The Logo

Our logo is bold, inviting, and modern. It is an abstract representation of the letters J, B, and C. The logo represents diversity, equity, and inclusion along with the interaction between individuals when they come together and have difficult and courageous conversations that may make us uncomfortable, but are necessary to create a more inclusive world.

We wanted the shapes in our new logo to represent how our identities are not one-dimensional, but an intersection of many different backgrounds and experiences that make up who we are. Our logo represents everything that we share, and everything that makes us unique.

The Colors

Education

Yellow represents education, a critical part of the DEI journey. With education comes learning and growing, leading us to be more aware and active in our allyship. At JBC, we use our skills and expertise to teach our clients and community through our workshops and training series, and provide them with the tools and resources they need in order to show up inclusively every day.

Passion

Pink and red represent passion. We chose this color scheme to represent the strength and determination we have for helping companies successfully integrate DEI practices and strategies into their organizations. Every person at JBC has an undying flame for this work. We all have a passion for making equitable and just workplaces a reality for all.

Optimism

Blue represents optimism. The work we do requires security, trust, and confidence amongst?both our team, and our clients who rely on us to act in their best interests and advise them on how to authentically reach their DEI goals and create sustainable DEI strategies. When working with us, we will hold space for all to learn, grow, make mistakes, and evolve personally, professionally, and organizationally. DEI work is difficult, but we approach each partnership with the belief that there is a way to make cultures more equitable for all.

Inclusion

Purple represents inclusion. When I think about inclusion, it means belonging, harmony, and balance. In order for our DEI efforts to succeed, we need cultures where everyone feels Welcomed, Valued, Respected, and Heard?. Everyone needs to feel like they have an equal part to play, and that their contribution matters. Inclusion was essential to our new brand, and our new colors, as our mission remains the same as it was in 2006: we support companies in creating cultures of true belonging where people of all backgrounds can show up as their authentic selves.

The Future of JBC

As we continue to expand and evolve as a company, we commit to continuing to learn, grow, and equip our clients with the best practices, challenging learning experiences, and most relevant resources possible. We know our culture is constantly changing, and we will continue to change with it.

My vision is for us at JBC to play an enduring role in ensuring that no voice or identity has to experience fear related to authenticity. Even though this was my story for many years as a member of the LGBTQIA+ community, constantly struggling with stigma and the potential consequences of bias, I want us to shift the very foundations of the workplace, to be built by and for ALL of us. To enable our most brilliant contributions, and to do the hard work of examining our everyday systems objectively, rebuilding them if necessary for a more inclusive future. This is our commitment.

We invite you to check out our entirely new website here.?