This Is MDSI.
Steve Anderson
Managing Partner & Co-Founder at Medical Device Sales Institute (MDSI) & Boston Bioskills Lab
There are different approaches to breaking into medical device sales.
Assuming that a candidate doesn't possess the almost, unicorn rare, combination of previous B2B sales and, ideally, clinical experience, what are the options?
You can try to go it alone. A hiring manager might see something in a candidate that goes beyond the resume, interviews, and evaluations, and thus, the stars align and a career path is determined.
While this can certainly occur, the most likely outcome is failing to secure an interview, because there has to be something on your resume (or covering letter), to get the attention of the hiring manager.
A stellar interview performance and stunning likeability as a person are all in vain if you’re not on the hiring radar.
Another option, is to seek coaching and mentorship.
Third-party services offer online courses and individual coaching that cover all aspects of Medtech recruitment, ranging from resume preparation to asking and answering interview questions.
And that’s all good. These services have their place as they provide much needed guidance in navigating what can be an complex and daunting recruitment process.
But guidance is one thing.
Wouldn't it be better if a candidate could bring something tangible and desirable to hiring managers?
This bring us to vocational Medtech training.
These are programs designed to provide entry-level candidates with knowledge and skills applicable to the medical device sales industry.
The concept is well-established and widely accepted in the Medtech sales industry, with a current focus on the specialties of orthopedics, biologics, and orthopedic spine.
This is where we introduce MDSI.
Medical Device Sales Institute has reimagined, redesigned and optimized vocational training for the Medtech industry. Key to this, is Boston Bioskills Lab (Lexington, MA).
MDSI observed that legacy vocational training lacked an important clinical element, in terms of simulating the operating room, surgical approaches and dissection (so important to understanding implants and instrumentation) and intra-operative imaging.
There is an undeniable logic to holding a Medtech vocation course in a surgical bioskills lab and we are convinced we have established the vocational training module for the future.
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Medical device sales is not for everyone.
This is an important point to realize. Despite their best intentions and determination to succeed, some people are just not suited for the industry. This may be revealed through the resume or in the interviews.
But then there are those, resumes and interviews aside, who take their entry-level positions, only to find some months later, that sales associate life is not quite what they imagined it would be.
This is a sign of poor preparation for the role and poorly aligned expectations.
With this in mind, MDSI favors smaller class sizes over filling places out of commercial necessity. MDSI’s applications process is rigorous and successful students face continuous assessment throughout each module the curriculum.
MDSI prepares it's students for the grit of required of sales associate life as the role of vocational training is to be a bridge into the Medtech sales industry, not a shortcut.
Beyond the curriculum
A well-designed vocational program requires an instructional course designer with Medtech industry experience. MDSI is fortunate to have Paul Benjamin fulfilling this role. Paul has over 20 years of training and development experience, including 16 years experience in the specialties of orthopedics and spine.
What more could compliment and further enhance an optimized vocational program titled "Orthopedic Spine & Biologcs Sales?"
A board-certified orthopedic spine surgeon and MDSI is privileged to have Dr Mitch Hardenbrook . Dr. Hardenbrook is the founder and director of the Advanced Spine Institute of Greater Boston. He also provides clinical leadership for MDSI. In the bioskills lab, he educates students on surgical approaches, anatomy, and spine surgical techniques.
Introducing our students to the world of Medtech sales is Sammy Silva . Sammy has over 20 years experience in the medical device sales industry. He has worked with large Medtech corporations as well as, smaller enterprises.
He is a serving Director of Sales, developing sales strategies, delivering clinical education for physicians and distributors, and negotiating contracts with healthcare systems.
The final and essential component that brings everything together is the staff of Boston Bioskills Lab. These (mostly) unseen heroes ensure everything is available, ready, and working when required. Without them, the wheels simply do not turn.
All are committed to assisting and inspire our students as they face the program's challenges, learn, and grow. The combination of MDSI & BBL not only supports and encourages our students but also provides a vibrant, enjoyable educational environment.
Our students quickly realize they are participating in an unmatched learning experience in unique surroundings. If you want to understand what MDSI is, simply take a look at the pictures, above; this is MDSI.
For more information about the MDSI curriculum and the MediDEV Talent Portal, visit: https://www.meddsi.com
#mdsi #medicaldevices #medicaldecesales #training #medrep