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Interview with Michael Kelnberger about his work as Global Key Account Manager at MD ELEKTRONIK Group , his thoughts on the car of the future, and the solutions MD provides in the field of data transmission. ?

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Tell me a little about yourself privately and business wise:

As a father of two little girls I always try to juggle my job, family, friends and hobbies. Hence, for the next 20 years I will learn more about this famous and mysterious work-life-sleep balance. ??

As a Global Key-Account-Manager I have the privilege of working with multiple international OEMs and Tier1s as well as with our diverse internal departments. This “glocal” perspective is super fascinating and keeps me going.

I am passionate about future sociological developments and therefore interested in the car 2030.

Let′s get started on this. What do you personally think your car will look like in 2030?

Autonomous and Flexible. Let’s assume that autonomous driving is real and widely spread at this time, at least on the highway and federal roads. Then the time, concentration and energy of the car driver can switch from the road to everything else. Let’s have a look at the use cases:

1.?In the morning I will drive to work or rather my car is driving for me. Anyway, I would like to check the news, my mails and the most important meetings/presentations for the day. Hence, I would like a comfortable seat, a calm atmosphere and to look at a big screen with highspeed internet connection, of course.

2.?At the weekend my family will drive to the grandparents or to the alps for a hike or skiing. As it is more pleasant to talk face to face to each other instead of communicating via the rear mirror, I will turn my seat around to the kids and play cards/memory with them at the table, without having my skis/sticks next to my face or over my head.

3.?No matter whether it is a long business trip or just an overnight stay at a party, lean back, noise-cancelling earphones on, darken or visualize the windows and let’s have a power nap.

The kids, the skis, the comfortable seat/mattress as well as the big screen, all of them have to find space in my future car. This strengthens the trend towards big cars and I am not talking about a fancy SUV. Big Cars like a Van or Bus will win from an exterior design perspective. The interior design will determine the luxury level and premium brands will find their market niche. For everything else like the inner-city traffic or short distances to the countryside, I will drive the family minicar. No need for SUVs.??

?What consequences does this have for the development of the wiring system?

So, the trend that I can see is clear. More data and more passenger-centric.

On the one hand all the sensors, cameras, chips and board computers need higher, faster and more streamlined data transfers to make autonomous driving possible. On the other hand, all the displays, screens and smart windows need data rates and power supply as well.

Those two push-factors will result in even more high-performance cables. The requirements will not only rise in terms of frequency but also with regards to electromagnetic compatibility, robustness and safety. This will lead to new technologies like Optical Ethernet and also to more automated production for the cable assembly and wiring harnesses.

What is MD doing to be prepared?

MD is like the public utility for a car. We build cables (roads) on which the data (cars) are driving. We provide the backbone for autonomous driving. There are a lot of roads so fortunately MD is known for its expertise in high quantity with high quality. This is one of the reasons why worldwide leading companies reach out to MD and seek a partnership. With our own concept for assembly automation, our own specialized connector development and unique know-how from the collaboration with almost every OEM & Tier1 we are ready for further success.

Michael, thank you very much for this great interview!