McDonald's VR @ SXSW
Dan Ferguson
Founder of Groove Jones | Inspiring Next-Gen WebGL/AI/AR/MR/VR/Spatial Computing and Emerging-Tech Solutions for Marketing and Education | Speaker | Awards Judge
It is impossible to adequately describe what great VR is but you know it when you see it. If you are at SXSW this year, you have the chance to experience it.
Right outside the front steps of the Austin Convention Center is the McDonald's Loft, a super sponsor at this year's SXSW festival. Step inside and you get to experience a VR activation that puts you inside of a Happy Meal and gives you the chance to take part in a VR performance art event.
The experience uses the HTC Vive headset, which allows participants to walk into the Happy Meal and go to town!
While you are in the experience, you have VR tools that allow you to capture and share what you are doing. When you are done, you can share that experience with friends. The technology not only captures the VR experience but it also videos you in the physical space, so you can share both.
The person below obviously has some moves.
If you have any questions about VR feel free to drop me a line - [email protected] or visit our website www.groovejones.com
Now getting back to the real world, participants can also print out their 3d artwork and take it with them.
Best Selling Author | Brain Science Systems and EQ Expert | AI Certified Consultant | NeuroAI Integration Architect | International Speaker | Advisor in Human Performance Mastery | Award-winning Entrepreneur
8 年wow, this is pretty cool. I would've loved to jump in and experience that.
Empathetic, servant leader helping solve problems for Marketers & helping others wherever I can
8 年Kendall Morris thought of you with this post
SVP, Brand Marketing @ Basis Technologies
8 年This was a great experience for folks who had never experienced VR, and for those who have. Well done!
Global Marketing Operations | WPP, Publicis Media, FCB, IPG | Coca-Cola, Amazon, Walmart, Pfizer, Lockheed Martin, Netflix | PMP
8 年I can't wait to see what's next for VR. Mainstream is happening.
Former Head of Production, Current Freelance Executive Producer
8 年This has been maybe my favorite thing I've done so far down here.