McDonald's Rolls Back DEI Targets

McDonald's Rolls Back DEI Targets

McDonald's is dropping its DEI targets,?Fox Business?reported last week.

The Changes:?In a memo sent to franchisees, employees, and suppliers, McDonald's announced a number of changes to its DEI program, including dropping its diversity targets for employees and suppliers.

Strive at the Fore:?Strive has been at the forefront of pushing companies to drop DEI goals, with McDonald's as its first public target.

  • In 2023, we?wrote?the company to share our concerns about their employment and supplier diversity targets.
  • The?Wall Street Journal?highlighted our engagement.
  • Within a month, McDonald's started making changes,?quietly?dropping ESG from parts of its website.
  • Eighteen months later, and McDonald's is publicly dropping its DEI targets for good.

Pressure From All Sides:?The success of meritocracy at McDonald's demonstrates the importance of pressure from all sides. While Strive provided input from a shareholder perspective,?customers?also called on the company to drop DEI, as did former?employees?who filed EEOC complaints alleging discrimination.

A Growing List:?McDonald's joins a growing list of companies that have abandoned or scaled back their DEI initiatives, including Tractor Supply, Miller-Coors, John Deere, Harley Davidson, Ford, Toyota, and Walmart.?

A Notable Move:?McDonald's revisions are notable not only given the company's size, but its outsized influence on other companies via its supplier mandates. Under its previous program, even small and medium-sized businesses were forced to hire based on race and stand up their own DEI programs in order to do business with McDonald's; now, they can focus on their own business success as well.

Finally, pro-business shareholders and customers can agree: "I'm loving it."

?

?

J Stone Laraway II

Senior Data Analyst | Driving insights with Python and ETL expertise | Built on a foundation of trust, integrity, and responsibility.

1 个月

Rolling back DEI mandates is not something to be celebrated. It's a step backward for inclusivity and equality. Companies like McDonald's should prioritize creating a welcoming environment for all employees and customers, not cave to pressure from special interest groups. #DEI Matters #InclusionIsKey #DiversityAndInclusion

回复
J Stone Laraway II

Senior Data Analyst | Driving insights with Python and ETL expertise | Built on a foundation of trust, integrity, and responsibility.

1 个月

The reversal of DEI initiatives by companies like McDonald’s, Target is disturbing, but it reveals their true priorities. It's a wake-up call for consumers to hold them accountable and support businesses that genuinely value diversity, equity, and inclusion. Let's demand better and remember that corporate social responsibility is not just a marketing buzzword, but a reflection of a company's true values. #DEIMatters #CorporateAccountability #SocialResponsibility #DiversityAndInclusion

Mona (Magha) Khanna

Global CEO @ AMBITIONX (TM). AMBITIONX Creates Strategy That Wins For Fortune 500 Clients & Startups. 76X Deal Size. Featured: Crain’s New York, Bloomberg & LinkedIn. Investor. 2129034006 [email protected] ambitionx.com

1 个月

Strive is being run by a male DEI candidate whose DEI candidate wife gets paid to do a job!!! Imagine the sheer amount of self-mind-f*ck-er-y he has to go through!!! BlackRock State Street Vanguard should sue Strive and Texas in NY.

回复

要查看或添加评论,请登录

Strive的更多文章

社区洞察

其他会员也浏览了