McDonald's Journey: From Supersize to a Balanced Plate
Dr.Sundararaman Chintamani
Business Storyteller | Bus. Storytelling Coach | Empowering Leaders to Inspire & Transform | Professional Speaker | Corporate Trainer| Author | Oil & Gas Consultant | Distinguished Toastmaster | Cyber Security | Humorist
Big Fries, Big Changes ??
Once upon a time, McDonald's introduced something called "Supersize." For a little extra money, customers could get a lot more fries. It was a time when people thought bigger meals meant more enjoyment!
A Film Called 'Super Size Me' ???
In 2004, a man named Morgan Spurlock made a documentary called "Super Size Me." He wanted to see what would happen if he only ate McDonald's for 30 days. The aim was to show how fast food, especially the Supersize meals, could impact a person's health.
Saying Goodbye to Supersize ??
As people started caring more about being healthy, McDonald's decided to stop offering Supersize in 2004. The big meals went away, making room for a new era where McDonald's said, "Size matters, but being healthy matters more!"
Salads Take the Spotlight ??
After Supersize, McDonald's transformed its menu. Salads, grilled chicken, and fruits became more important, creating a menu with healthier choices. Fast food evolved to offer a variety beyond just fries.
Key Takeawys from the business story ??
1: Keep Changing ??: Embrace change like trying different flavors of fries! Bring in new ideas and stay fresh.
2: Be Healthy ??: Healthy choices aren't just a trend; they're essential. Craft a menu that's good for everyone!
3: Be Honest ??: Honesty is like the special sauce – it makes everything better. Share your story and build trust.
4: Keep Innovating ??: Innovation is like adding new items to the menu. Stay ahead, surprise, and lead the way!
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