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McDonald's gets personal: Taste Crafted customization menu, table service launches in SoCal

Nancy Luna

Executive Editor at OCBJ; Food Writer; Moderator. Former Correspondent at Business Insider, former NRN senior editor and tech editor, former business writer Orange County Register

发布日期: 2015年11月30日

More than 600 McDonald’s restaurants in Southern California are rolling out an experimental custom menu today aimed at luring diners who’ve fled the beleaguered chain for higher quality rivals.

The Taste Crafted menu allows customers to build their own sandwich by choosing from a menu of pre-selected ingredients. The options include choice of protein (chicken or beef), bun type (sesame seed, potato roll or artisan roll) and bundled toppings such as “Buffalo Bacon."

Also, SoCal restaurants are adding table service. No more waiting for your order.

Is McDonald's turning into a fast-casual cafe? Thoughts?

Read full story by Nancy Luna: https://www.ocregister.com/articles/mcdonald-694204-taste-crafted.html

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McDonald's gets personal: Taste Crafted customization menu, table service launches in SoCal

Nancy Luna

Executive Editor at OCBJ; Food Writer; Moderator. Former Correspondent at Business Insider, former NRN senior editor and tech editor, former business writer Orange County Register

Nancy Luna的更多文章

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