McDonald's Cheesed-Off Customers

Restaurants really hate to disappoint customers, especially when they are introducing a new menu item. But McDonald's Corp. in January faced a number of social-media and other complaints that the new Mozzarella Cheese Sticks on the new "McPick 2" for $2 menu were coming up empty on cheese.

I contacted McDonald's, and a spokeswoman said they had received a "low volume" of complaints. On Twitter, the empty shells of cheese-less Sticks made for some compelling visuals. (Hit the link for the story.)

The company said the Mozzarella Sticks, which are baked in the restaurant, were melting out their precious cheese cargo. I checked at my local Dallas McDonald's on Saturday, and I found the stretchy-cheese Stick pictured above. This points to training and finely tuned operations.