McDonald's and Apple do This
The Simple Product Tweak That Skyrocketed Our Sales by 812%
Our e-commerce brand, Rugby Bricks, made a single adjustment to our best-selling product line. We changed one small detail: the colour.
The result? Sales surged by 812% compared to the previous year.
This taps into what designer Virgil Abloh called the 3% rule—small, strategic changes that create something new while keeping it familiar.
But here’s the catch:
this strategy works best when you already have product-market fit. If you're still figuring that out, you need a different approach.
That’s why we put together a full guide on running pre-sales to test demand before you launch. Read the full breakdown in our latest newsletter.