McDelivery may be here but how far are they behind the curve?
Now McDonald's has also joined the UberEATS train how long before they bring out an app themselves to order on mobile?
My call is this will be out by the end of the year or the end of Q1 2018 at the latest. Right now they have a stupid feedback app they push massively but should be integrated into a mobile ordering app.
How much better would the experience be if you could take the current innovation of the self-serve order screens in store and apply it to mobile?
You could order prior to arrival, get estimates on time to complete the order etc and choose delivery or dine in (Similar to Dominos).
Nothing ground breaking and well overdue in this space if they are to keep up.
Not big news or anything groundbreaking but it never ceases to amaze me when companies with such resources seem to miss the boat
Thoughts?
Create better stuff.
7 年Why risk all your own investment and brand while establishing demand, identifying issues and adapting processes when someone else can take all the heat? Uber Eats is delivering more than just food for McD's right now.