McCann is ECHO Agency of the Year ; Madison bags the Diamond & Brand of the Year for Asian Paints

Mumbai, March 23: The DMAasia CREATEFFECT ECHO Awards party was held at the upscale Glocal Junction, Worli - Mumbai on Tuesday, March 22, 2022. This award is affiliated with the prestigious International ECHO Awards established 92 years ago in 1929. These are now administered by the ANA, the largest community of marketers on this planet. The well-attended event saw participation from 300+ attendees and senior industry leaders. This edition of the CREATEFFECT ECHO awards had enthusiastic participation with 100s of campaigns from 75+ brands and over 30 agencies.

Get the highlights of the show and big wins in under 90 seconds.

Pops ( K V Sridhar) is the program council chair for the CREATEFFECT ECHO Awards. The Grand Jury members for this year’s ECHO edition comprised the foremost names in the business who debated, discussed and determined the best of the best. They included Amardeep Singh - CEO at Interactive Avenues – A Reprise Network Company, Amer? Jaleel - Group Chief Creative Officer and Chairman at MullenLowe Lintas Group., Avinash Pandey - CEO at ABP Group, Bhaskar? Sharma - CEO at Red Bull India, Gaurav Gupta - Chief Commercial Officer at MG Motor India, Lara Balsara? Vajifdar ? - Executive Director at Madison World,

Lulu Raghavan - MD at Landor & Fitch, Megha Tata - MD - South Asia at Discovery Inc, Partha Sinha - President - Response at Bennett Coleman and Co. Ltd, Rajdeepak? Das - Chief Creative Officer & CEO at Leo Burnett, Raji? Ramaswamy? - CEO at Contract India, Rana Barua - Group CEO at Havas Group and Rubeena Singh - Country Manager at Josh. The other invitees to the Grand Jury meet to oversee the process were DMA Hall of Fame inductees Ramesh? Iyengar - CMD at Select Direct Marketing Communications, Ajay Row - Managing Partner at The Row Partnership Ajay? Chandwani - Former Executive Director at Percept/H.?

K V Sridhar ( Pops), DMA Hall of fame inductee & Program Council Chair for the CREATEFFECT ECHO Awards, lauded the winners and said,“An awards program is as good as the quality of work entered, the jury members and the judging process. It was a humungous feat to orchestrate 120+ judges across 3 gruelling rounds of judging that had worthy debates over the work worthy of winning. The ECHO’s are the cornerstone of a fine balance between creativity and effectiveness that drives business results. A hearty congratulations to all the winners!”

The awards were distributed across the 29 entry categories for the judging conducted across 7 groups. The notable wins are :

• McCann World Group India/ MRM India - took home 17 metals for their multiple clients that included 8 golds, 8 silvers and 1 bronze. With a total score of 58 points, they bagged the agency of the year title.?
• Madison media Bagged the Diamond - Best of Show & the Brand of the year citation for Asian Paints. Madison Media takes home a total of 15 metals and 55 points that also included 3 bronze, 5 silvers and 6 gold wins and the diamond.?
• Blink Digital - took home a Grand Prix for the Entry Group - Channel for their campaign Quest 2 Invest ICICI Prudential Mutual Fund. Blink digital also has 8 wins for their multiple campaigns, including 2 bronze, 3 silver, 2 gold and 1 Grand Prix.
• National Payments Corporation of India’s Campaign UPI Chalega by Fulcro - got the second Grand Prix in the Entry Group - Special.
• There was no grand Prix announced for the Entry Group - Sector.?
• Reckitt Benkiser for their multiple wins - from across multiple agencies - and with 25 points got them the client of the year citation.??
• The other notable brand with 3 golds is Raymond for their The Look Good, Do Good campaign by Madison Media.

Speaking at the occasion, Vatsal Asher, Founder & CEO, DMAasia & Member Board of Governors for the International ECHO, “We are delighted at the quality of work entered. Indian brands and their agencies have 9 wins at this year's International ECHO. This is a great score for India & the fraternity. Kudos to the winners. India still has to bring the international diamond home, and I encourage brands and agencies to vie for getting this high mark at the next edition.”

The Times of India, The Advertising Club, Tidal7 and Gozoop were the strategic partners to this edition of the DMAasia CREATEFFECT ECHO awards. This evening was possible due to the enthusiastic participation of the entrant brands, agencies and partners.?

Reckitt Benkiser has 4 wins from their multiple campaigns by McCann Worldgroup India, and TrueCaller gets a duo in the international arena. There is one win each for ICICI Prudential Mutual Fund, Flipkart & Duroflex from their agencies. The international ECHO awards will take place on Mar 29, 2022the sides of the ANA Masters of Data & Marketing conference in Orlando, USA.?

• Agencies with over 3 metals and 10 points are included. A Bronze gets 2 points, Silver gets 3 points, Gold receives 4 points, Grand Prix gets 5, and the Diamond gets 10 points.

Brands with over 3 metals are included in this listing. For the full results, visit https://awards.asia/echo?

About: DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world. ? DMA Asia is committed to creating a more relevant, sustainable and ethical environment for the marketing fraternity. DMA Asia will transform members into change leaders with evolving business strategies and relationships that support personal and professional growth objectives in data-driven marketing with a broader geographical focus and broader business network. DMAasia is now India’s largest fraternity of progressive & brave marketers.

DMA Asia ECHO Awards: ECHO?, since 1929, has been the premier direct and digital marketing award competition. ECHO? honours the world’s best direct marketing campaigns, which have raised the bar in strategy, creativity, and results. No other awards competition looks at marketing discipline in such totality. This is why no other awards competition is so important.? DMAasia ECHO Awards is the stepping stone & gateway to global recognition.

About DMAi: As an apex, not for profit DMAi, since 1992, brought about collective action for advancing & protecting responsible Data-Driven Marketing and Advertising. As the key to making marketing relevant and providing sustained customer engagement, DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data-driven, Marketing & Advertising community. DMAi is also co-founder of the International Federation of DMA’s, a global alliance of DMA & DMAasia & MENA.

The DMAi, in recent times, has successfully conducted nine annual global conventions drawing participation from over 125 corporations from India & afar.? The DMAi has established a credible Awards & Recognition program with industry participation as a platform for motivation. The Hall of Fame awards felicitates individuals with lifetime awards for their noteworthy contributions. The other DMAi programs include the DMA Knights, Marketer of the Year, Content Marketing Awards, Marketing Innovation Awards, Internal Connect, Marketing Influencer Citation, The CMO Choice Awards. There is an all-new program, Stackeys on the anvil.

DMAi also sets the stage for learning opportunities & Intra vertical networking forums like Day Learning Events under a structured Certified Marketer program. There are also peer to peer networking forums like the Un-conference, UNWIND, the CxO Roundtable, an all-new interactive format, Digital Breakfast Briefing. The latest initiative of the DMA is the BrandMasters - a Circle of Excellence for all marketing & marketer