MC Daily News Brief - October 25th, 2024

Welcome to the MC Daily News Brief for October 25th, 2024, presented by Modern Campground and sponsored by Campspot . Campspot is the industry’s leading campground management and reservation software, serving more than 2,300 private parks across the U.S. and Canada. Learn more about how Campspot can help your campground increase bookings and revenue at software.campspot.com.

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Virginia Campground Association Names Susan Motley as New Executive Director

The Virginia Campground Association (VCA) has appointed Susan Motley as its new executive director, commencing November 1. With over two decades of leadership experience across sectors like outdoor hospitality and healthcare, Motley is expected to drive the association's growth and enhance its mission. Her credentials, including the prestigious Certified Association Executive certification, demonstrate her expertise in organizational strategy and member engagement. Motley’s deep ties to Virginia’s camping community and her innovative leadership style are anticipated to bring fresh opportunities and innovation to the VCA. She succeeds Hilton Snowdon, who maintained stability during his tenure and will continue contributing as the publisher of the VCA directory.

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Campspot Highlights (Re)creation Vacation as 2025’s Biggest Travel Trend

Campspot has identified the (Re)creation Vacation as 2025's top travel trend, blending outdoor recreation with nostalgic retreats. Their survey reveals that 88% of Americans are motivated by nostalgia, seeking to escape modern complexities through camping. With 82% of participants viewing camping as a refuge from stress, this trend follows past patterns like the 2023 'Calm-cation.' Erin Stender, Campspot's chief marketing officer, emphasizes the trend’s focus on reconnecting with roots and finding simplicity. The survey also highlights camping's affordability and tech-free appeal, with many travelers valuing its economic benefits as traditional vacation costs rise. Campspot offers campgrounds strategies to leverage this nostalgia-driven movement for 2025.

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Under Canvas Unveils New Pacific Northwest Camp Offering Luxury Tents

Under Canvas Inc. is expanding its luxury camping offerings to the Pacific Northwest with the opening of Under Canvas Columbia River Gorge in Washington’s White Salmon River Valley. Starting May 29, 2025, guests can enjoy views of Mount Hood from upscale safari-inspired tents featuring king-size beds, gas fireplaces, and ensuite bathrooms. This 13th location from Under Canvas combines luxury with sustainability, emphasizing its "Mindful Approach" ethos to minimize environmental impact and reduce light pollution. The camp offers a range of amenities, including a West Elm-furnished lobby, yoga deck, and a dining program spotlighting locally sourced dishes. Guests can also partake in activities like live music and yoga, with the Adventure Concierge arranging outdoor excursions such as rafting and hiking. Reservations are now open, with rates beginning at $299 per night, promising a blend of comfort, nature, and regional charm.

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That’s all for today’s news. For more in-depth coverage of these and other stories related to the outdoor hospitality industry, visit ModernCampground.com.