MC Daily News Brief - June 21st, 2024

Welcome to today’s Modern Campground news brief for June 21st, 2024.

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IVEE Group Names Shanna Pleimann as New Regional Manager

IVEE Group LLC has appointed Shanna Pleimann as their new regional manager. With 14 years of experience in the RV and hospitality industry, Pleimann will oversee multiple properties, including Panama City Beach RV Resort, Port St. Joe RV Resort, and more. She began her career part-time while pursuing a culinary degree and has since risen through the ranks. Pleimann aims to ensure efficient operations and support her team in meeting their objectives. Tom Mason, IVEE's COO, praised her background and guest relations skills as vital for the company's growth.

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General RV Center Enhances Elizabethtown Supercenter with $15 Million Renovation

General RV Center is investing $15 million to renovate its Elizabethtown Supercenter in Lancaster County, Pennsylvania. The project will nearly double the facility's size, featuring an expanded RV lot, a new 15,000-square-foot retail space, and a 7,000-square-foot drive-thru service canopy. Despite ongoing construction, expected to be completed by Spring 2025, the center remains open. CEO Loren Baidas emphasized the upgrade's role in enhancing customer experience and solidifying the center as Pennsylvania's largest and most advanced RV dealership.

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Outdoor Participation Reaches Record Levels for 9th Consecutive Year

Outdoor participation in the U.S. has reached record levels for the ninth consecutive year, with over 175 million people engaging in activities like hiking, biking, and camping in 2023. The Outdoor Foundation and Outdoor Industry Association 's report highlights significant growth in participation across various demographics, including women and the LGBTQ+ community. Despite an 11.4% drop in average outings per participant, the diversity of outdoor enthusiasts continues to expand, reflecting broader inclusivity efforts in the outdoor recreation sector.

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That’s all for today’s news. For more in-depth coverage of these and other stories related to the outdoor hospitality industry, visit ModernCampground.com.