MC Daily News Brief - April 7th, 2023

Welcome to today’s Modern Campground news brief for April 7th, 2023, sponsored by CampersCard . CampersCard is a free marketing platform for campgrounds to increase reservations and revenue by promoting their property to 800K+ RVers. Learn more about listing your campground for free by visiting CampersCard.com.

Diane Frantz Joins App My Community to Bolster Customer Engagement for Campgrounds

App My Community , a developer of customized mobile apps for RV resorts and campgrounds, has added former campground owner Diane Frantz to its team to strengthen their customer engagement solutions. With her extensive industry experience and a customer-centric approach, Frantz will help the company better cater to the unique needs of private campground owners and operators. App My Community aims to solidify its position as a leading provider of innovative customer engagement tools for the sector, offering services like content management and real-time communication tools. This collaboration is expected to have a positive impact on private campground owners seeking to enhance customer engagement and satisfaction.

Read More: Diane Frantz Joins App My Community to Bolster Customer Engagement for Campgrounds - Modern Campground

Shift in RV Buyer Preferences Reveals Growing Interest in Private Campgrounds

The 2022 RV buyer demographic has shifted, with younger and more diverse buyers embracing the RV lifestyle, according to a recent RVIA survey. The rising preference for private campgrounds, up from 16% to 30% since last year, presents an opportunity for the RV and outdoor hospitality industries to adapt and collaborate. Manufacturers and dealerships can partner with private campgrounds to offer unique experiences and incentives, while campground owners can cater to the needs of this new demographic with modern amenities, pet-friendly facilities, and family-oriented activities. By creating memorable experiences and fostering a sense of community, private campgrounds can build a loyal customer base and benefit from positive word-of-mouth marketing. Staying connected with the RV community and monitoring industry trends is crucial for businesses to adapt to this new generation of RV enthusiasts.

Read More: Shift in RV Buyer Preferences Reveals Growing Interest in Private Campgrounds - Modern Campground

GSP Renewal Gains Traction in Congressional Hearings: Implications for the RV Industry

The Generalized System of Preferences (GSP), a U.S. trade preference program that expired in 2020, has come into focus as Congress held hearings with U.S. Trade Representative Katherine Tai . The RV Industry Association (RVIA) has been particularly affected by the program's expiration, causing increased tariff costs for RV manufacturers and suppliers. The hearings saw strong support for GSP reauthorization from both Congress members and Ambassador Tai, who highlighted its role in reducing reliance on China and fostering economic development with partner countries. The RVIA remains optimistic and continues to engage with Congressional representatives to advocate for GSP renewal this year.

Read More: GSP Renewal Gains Traction in Congressional Hearings: Implications for the RV Industry - Modern Campground

That’s all for today’s news. For more in-depth coverage of these and other stories related to the outdoor hospitality industry, visit ModernCampground.com