MBA Course on Entrepreneurship in the Start-Up nation – Netanya Academic College Guest speaker, Asaf Shapira, CEO, https://www.mystore-e.com/

Asaf Shapira has kindly shared his experience in setting up startups in Israel. He gave special attention to the difficulties of identifying customers’ needs, investors who will be ready to invest in new initiatives, and building successful and highly committed team. Asaf emphasized that often understanding the competitive landscape helps to identify correctly the opportunity. This lecture was a unique opportunity to learn from a highly experienced entrepreneur and understand how he is facing challenges.