May YouTube Trends & Updates from Nomology

May YouTube Trends & Updates from Nomology


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Upfronts News | YouTube Takes Over the Living Room

Nielsen's latest data shows YouTube is dominating CTV with nearly 10% of all viewing time and?was the highlight of YouTube Upfronts this week.?This surge aligns with President of Mr. Beast, Marc Hustvedt, who reported half their viewers now watch on CTV, compared to just 10-15% a few years ago in an interview with Lightshed. YouTube's rise on CTV suggests it's becoming a major player in the living room viewing experience.

Take a look at Nielsen's new media distributor gauge, which ranks media companies based on total TV viewership across streaming, cable, and broadcast channels.

Check Out the Report


Tentpole Advertising Events | YouTube Should be Part of Your Olympics Strategy

According to Kantar, 70% of viewers in the United States agree that YouTube has top sports content. Always-on fans crave constant connection to their passions. YouTube feeds this fire with a never-ending stream of content – from official games to post-game analysis – letting them live and breathe their fandom 24/7. Check out Nomology's Olympics one sheet to see how we can help!

Nomology Olympics Sheet


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