???????????????? ?????? ???????? ?????????? - ?????? ?? ???????????????? ??.?? ?????????????? ?????????? ???????? ???????? ???? ???? MAY

???????????????? ?????? ???????? ?????????? - ?????? ?? ???????????????? ??.?? ?????????????? ?????????? ???????? ???????? ???? ???? MAY

? NICHE: Home & Lifestyle

? Market: Local

? Spent in MAY: PKR 168k

? SALES: 2.2 Million

? ROAS: 10+

? BREAKEVEN ROAS: 3.5

At the start of 2023, Facebook has made up some bold changes in ads manager and many people are getting confused because of them but scaling strategies and approach have never changed if you target the right audience. Let me explain some tips and tricks on how I scaled this brand within 2 months of the time period.

When I got this account they were doing around 7 to 8 lacs in December with almost the same ad spent but it wasn’t properly scaling. How I did do it?

?????? ?????? ????????????????: When I got this account the purchases were good but wasn’t giving the best CPA with desired Roas. I set up 2 existing campaigns to Bid cap and doubled their budget from 3k daily to 4 lacs daily and set the bid 10% higher than the existing CPA and boom the campaign went amazing. To use this campaign bidding strategy always note that the campaign should have at least 50 purchases before you move towards the bidding strategy as Facebook bids when the campaign is having an active purchase ratio. In this way, the CPP gets lower than you think and roas booms to the next level. If the campaign doesn’t spend then you have to leverage a bid higher as per CPA.

Three campaigns went winning with bid cap strategy and 11 roas is constant on these 3 campaigns will scale the budget regularly with a 15-20% increase.

???????????? ???????????????? ??????????????????????: I saw a bunch of data when I took over this account, almost the pixel was warmed up properly and it was not utilized with potential, so then I launched a campaign with Add to Cart & View Content audience. Selected View Content with 180 days and Add to Cart with 90 days audience, didn’t include lookalikes as I wanted to do very detailed. Also, I excluded the purchase audience so we can target new audiences more. These campaigns are running well but they will be moved to cost cap soon for better results.

Online store sessions got increased overall, the Online conversion rate got improved and total order got increased as well, next projection is 3 – 3.5 million in the upcoming month, will share more details soon.