May Newsletter

Welcome to The 101 Newsletter where I share marketing insights and strategies to build your business!

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See more on my website here!

At a Glance

• Dallas Business Symposium - June 7th
• Marketing Minute - 3 Questions to Close Your Client
• New eBook - Marketing Dominance: A JSM Playbook
• Article - Are You On The Right Social Media Platforms?
• Slide Deck - 3 Major Branding Points (download)

Summer Dallas Business Symposium - June 7th

Get your tickets here!

Remember if you're part of ACG DFW, C-suite Network, or Women's Business Council, there's an exclusive discount CODE available! Message me to get access!

How to Close a Client: Part I

In this short clip, I discuss how to close your client by asking for their business using 3 questioning techniques.

Grab My Latest eBook on Amazon - Marketing Dominance Strategies: A JSM Playbook

Get my latest ebook on Amazon! This playbook will give you the edge on dominating your space! Designed to be quickly and spontaneously read so you can drop in anywhere (no cover-to-cover reading).

A Comprehensive Guide to Evaluating Relevance and Presence on Emerging Social Media Platforms

See the full article here

Are you on the right social media platforms for your business?

Use the pointers in this article to better utilize social media platforms like tiktok, instagram, and linkedin. Because they are not all created equal and not every business needs to use them! Here's 3 of the bullet points addressed:

1. Demographics - who's on the platform? 20-somethings, 30-somethings, or 40+? Are they students or working professionals?
2. Engagement metrics - How do people engage? Likes or Setting Appointments
3. Business goal alignment - What do you need your audience to do? Know you or actually buy from you or maybe download something?

3 Major Branding Points Slide Deck - Identify Your Audience

Download Slide Deck

Use this slide deck to build and define your brand quickly. These pointers came from my exclusive interview with Tracy Frisbie, EVP of Marketing for one of the fastest growing companies in the country, BuzzBallz.

I'm a fractional CMO specializing in strategic relationships, positioning, content, and retention. I serve companies that do $4M+ in annual revenues and have had a material change in their business like new leadership, new product/service, or a capital event like an acquisition or investment. See more here