May Newsletter 2023

TONG are teaming up with?Brand & Experience Design agency?Matter Of Form?to deliver the latest global trends driven by international and Chinese consumers and brands in 2023.

As with any group of individuals residing within and across geographical borders, Chinese consumers, like their Western counterparts, are not a monolith. Chinese travellers and their consumption habits (both domestic and abroad) can provide inspiration for digital and retail practices, often spearheading global trends and setting best-practices.

From new technology to experiences and storytelling, attendees will learn how to nurture new communities, create sustainable brand infrastructures and remain customer-orientated in a dynamic market.

Register?here.

Cult London label Mou set out to deepen their presence in China through an always-on approach to community-building, seeding their offbeat back-to-nature style among target audiences who share the same maverick spirit to drive advocacy.

Read our Case Study?here.

Three years of Zero-Covid restrictions have taken their toll on global travel retail and hospitality. As the last of China’s pandemic measures were lifted at the beginning of this year, how quickly should we expect Chinese outbound travel to recover, how have the expectations of China’s travelling shoppers changed, and what can brands do now to prepare for their return?

These were some of the questions raised at our latest member exclusive event with the Luxury Communications Council on the latest updates on Chinese consumer sentiment and trends shaping outbound tourism this year.

Read TONG Cofounder?Adam Knight's?key takeaways for luxury brands ?and what to expect from China’s Great Reopening.

TONG Spring Creator and award winning Irish-Chinese filmmaker Aileen Ye is making waves in the film industry with her short film, ‘beast 怪物’. Having garnered international recognition this year from Hong Kong’s Movement Festival to London’s BFI Future Film festival, Aileen’s film will be showcased at Berlin’s XPOSED Film Festival and Celestial Festival next month.?

'beast 怪物' presents a dreamscape nightmare about the fragile complexities grappled within diasporic Asian cultures and identities.

'Spring Creators 创造·春' is an annual program dedicated to supporting five young Chinese talents around the world in their personal projects across music, fashion design, art, digital animation and more.

Meet our 2023 Spring Creators?here.