May Mood of the Nation
Our May Edition of Spark Emotions Mood of the Nation looks at how the UK is feeling about the month ahead. The key topics are:
Here are some snippets of what you can expect…
Excitement and Control on the Rise
Our survey reveals that compared to the past three years, UK adults are feeling more excited and in control as they approach May. Read our report to discover what's driving this increasing sense of positivity and eagerness.
A Dip in Financial Confidence
While feelings of financial confidence saw a dip from April to May, the overall outlook is more positive than last year. Explore how inflationary pressures and policy changes are impacting consumer mindsets in the full report.
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Family Viewing for UEFA Euro 2024
With the UEFA Euro 2024 tournament around the corner, almost half of UK adults plan to watch the majority of games. Many are gearing up for a family affair, with 48% intending to watch England games with their loved ones at home. Read the full report for suggestions for brands to connect with fans during the UEFA Euro 2024 tournament.
Making the Most of the Long Weekend
The upcoming May bank holidays have 76% of UK adults without solidified plans yet. But our research shows those with kids expect to spend over double compared to those without! Read our report to discover potential opportunities for brands in this space.
Whether you're looking to tap into the football frenzy or simply connect with shoppers during the long weekend, this report has got you covered. Get ready to embrace the feel-good vibes as we unpack consumer sentiments, spending intentions, and more.
Check out the full report by clicking here, or alternatively click here to sign up and get every Mood of the Nation report delivered directly to your inbox every month.
Catch you later,
The Spark Emotions Crew