May Lindstrom & Kate Solomon on "What Beauty Founders Don't Know"| How to avoid false starts|Jump reco for Olaplex
WHAT BEAUTY FOUNDERS DON'T KNOW PODCAST
1. MAY LINDSTROM SHARES HER NIGHMARE STORY
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2. WHY KATE SOLOMON NAMED HER BRAND "ATHLETIC COSMETIC COMPANY"
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JUMP THE GUN BLOG
1. HOW CAN BEAUTY BRANDS AVOID FALSE STARTS?
-Proper consumer research
Uncover core consumer problem
-Avoid convenience sampling
Researching friends and family
-Complete research
Both early adopters and mainstream consumers...
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2. WHAT SHOULD OLAPLEX DO?
Jump recommends a 5-step strategy to reverse the decline and go back to the growing days! .....
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Jump Accelerator
Reimagine growth roadmap to your end game: Profit Goal, Cash Fuel
Profitable growth on the path to $20M-$50M+ for women-led beauty brands with a "fit & fully executable" solution using first principles
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Breaking the bank on ads, influencers or reckless distribution.
Together, let's create “A Woman’s World.”
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