May I Have Your Retention Please?

?? Hello there,

If you're reading this, you most likely have subscribed to The Retention Weekly, so welcome back. We're pleased to have you.

But if you're new here, welcome to ?? The Retention Weekly newsletter, your dose of water cooler conversations and stories about all things retention, tech, campaigns, brands, people & more. We're doing some cool stuff at WebEngage, and you can expect to find out all about it in this newsletter.

If you like what you read in your LinkedIn inbox every week, all you have to do is hit Subscribe and summon the dark lord (actually, don't try it).

?If Confucius were alive today, he'd have said,

The key to customer retention is to find out what makes your users tick, click, and stick.

So, let's humor him. As a brand,

?? How do you make users tick?

You build a 360-degree customer profile to understand their needs, wants, and behavior to prepare pointed use cases.

?? Next, how do you make them click?

Crafting a killer content strategy across stages of the marketing funnel with actionable Calls-To-Action (CTAs) and fine-tuning your website and its key landing pages to improve conversions.

???? Lastly, how do you make them stick?

Segment your users and create cohorts for 1:1 communications tailored for each user. Design user journeys with nurturing campaigns to engage them across multiple touchpoints, both online and offline. And then, maybe then, you have a shot at piquing their curiosity.

I know all this doesn't sound like a walk in the park, and I'll let you in on a secret—IT ISN'T, BUT people have done it time and again. Like our people's champion, Mona Dabbah , the Chief Customer Officer of The Sultan Center , a Kuwait-based retail giant. Mona has spent over three decades in the field, and she sat down with us to share her findings from a lifelong study of brands, users, and loyalties.

A question we get a lot is, "Where the heck do I begin?" which is a valid question when your retention marketing hinges on people, products, and tech.

There are plenty of martech tools to choose from, and making a decision is never easy. Even if you manage to, getting people in your ecosystem to use them is like putting socks on an octopus.?

But a certain gentleman survived this problem to tell his tale, and he did. Meet shubham srivastava , Chief Product and Technology Officer of Eureka Forbes Ltd . You can learn how he navigated the herculean task of navigating the digital shift by reading about it in this riveting interaction.

In putting your marketing on autopilot and doing all of the above, you may find yourself in need of a little handholding. That's where we come in. Our growth experts have guided 800+ brands to sustainable growth.?

If there's a part of you that wants to make users tick, click, and stick, request a free demo and get in touch with one of our marketing pundits. Until next time, folks!