May featured: How email delivers the highest ROI compared to other channels PLUS free selling tips
May featured: How email delivers the highest ROI compared to other channels PLUS free selling tips
Welcome to IOL's The Buzz: B2B Email Tips.
Eh up!
It's May. Fruit cider brands, suppliers of Bank Holiday BBQ bits, and sellers of last-minute half-term `kids go frees` - it's your time to shine. If you've already got your flow of emails ready to launch, then don't forget that including an emoji will increase your opening rates.
If you haven't yet sorted your marketing emails for the week - then this is your reminder to do so before you lose your portion of the Bank Holiday business.
Aptly, in this edition of IOL's The Buzz: B2B Email Tips, we dissect why email still brings the highest ROI compared to other marketing channels. Keep scrolling for your free B2B email tips, and remember to subscribe to our newsletter to keep `em coming (hit the button in the top right of this article).
Until next month,
Email marketing still promises to deliver the highest ROI of all time - $42
(￡34) back from every $1 (80p) you spend - Forbes
May reads
May featured: The Power of the Inbox
‘It’s not me, it’s you’, said the email. It’s a bitter pill to swallow. But, interestingly, if you’re not having success with email marketing… it may not be the email itself.
Hear us out.
Is it time to level up your email game?
At its most basic level, email is a valuable tool for businesses to reach their customers.??At its best???An essential part of your business growth strategy, your most reliable tool for engagement with your customers, your very best channel for leads, and your first port of call when it comes to personalising your communications…and so much more.
Email marketing has been around since before social media – but did the rise of social media replace email? No. Has email’s role in your communications been overshadowed? Probably. We think this is a real shame, email marketing is simultaneously the most underrated AND most effective means of marketing when it comes to engagement and lead conversion.
Whereas in the past, marketing emails were seen as…less than welcome, email marketing providers (by that, we mean us) have allowed businesses to level up their email marketing game.
Here’s what that looks like.
Automation
Automation has revolutionised email marketing by allowing businesses to send targeted messages to subscribers based on their behaviour.
On our email platform we design and set up specific automated email campaigns through workflows. We drop the emails into the workflow and automate the email sends, this means the sends are automatically sent out to a specific set of data, triggered by the actions of your subscribers.
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We drip-feed these automations with data, starting off with sending only 50 emails a day and building the sends up slowly...
Bespoke email templates
We design each email template from scratch around your company brand and the brief that you have set. We also design and write all emails for the specific brief and have you sign them off before we start with the sends so we can schedule them into the workflow. Our customer journeys are often a mixture of HTML and Text only emails depending on your objective, message on product or service.
Better data
We build targeted B2B databases from scratch for each of our clients. Because we manually harvest the data, we can target specific Industries, locations, job titles, turnover and much more.?Once collected the data is thoroughly checked to ensure the finest quality contacts. Data is collected on a weekly basis for our clients to reach as wider targeted audience as possible. Once we agree on how much data you require on a weekly basis, we will agree a price and fix that price for 12 months.
Our email packages start from ￡800 per month. Find out more about ou
email marketing packages:?https://iol-marketing.co.uk/marketing-packages.
Non-opener monitoring
To ensure optimum open rates of each email, we monitor sends as they go out. If contacts have not opened a specific email 24 hours after send, we will send a slightly different version of the email out to the non-openers only. This might be a text-only version or a change to the subject line.
We are fully compliant with the DMA's best practise guidelines
Engaging content
We have a team of copywriters who spend time working with you, researching your company and the competition to ensure your emails include relevant and engaging content. We want to take your contacts on a brand journey explaining your business and its services and encouraging engagement.
Response handling
We will set up a separate inbox specifically for the email sends. From here we take care of all responses, reply to questions if required and just send you through qualified leads.??
Personalisation
Today’s email marketing is all about personalisation. By using data and segmentation, businesses can send targeted messages to specific groups of subscribers based on their interests, behaviour, and preferences.
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High-quality leads. Guaranteed low cost.
Our email packages start from ￡800 per month. Find out more about our
email marketing packages:?https://iol-marketing.co.uk/marketing-packages.