May Edition ??
Recently, the digital marketing landscape has seen some changes! This is a result of Temu, a Chinese multi-billion dollar company, investing massively in digital marketing in European markets.?
Let's kick this off by looking at some facts about Temu's marketing:
This reflects a marketing strategy that's aimed at overflowing the markets with large amounts of ad content. In other words, a strategy that relies heavily on quantity. Because of that, advertisers have seen both CPM and Cost per Conversion skyrocket, making it more costly to achieve the same results as before.
What should you do?
Focus on quality. Producing creative, high-quality ad content is now a necessity for digital marketers. This will set apart your brand in the sea of (more generic) ads and make sure your brand is memorable among your audience. When creating ads that attract attention, creativity is key and it will be your most valuable asset when competing in this new market; the future of digital marketing calls for creativity!
So stay creative,
Boost Sales Through Personalised Ads
80% of consumers are more likely to buy from a company that provides a personalised experience.
Why am I telling you this? To highlight the importance of being able to produce personalised ads through data collection. Dynamic Creative Optimization (DCO) lets advertisers use consumer data to tailor ads to the individual consumer. This can potentially be used to create 1000s of unique ads from just a single ad template.
Personalisation can be based on consumer preferences, presenting the consumer with the product that he or she is most likely to prefer, but can also be based on the consumer's geographical location. If the advertiser has several stores across the country, the consumer will see ads from the nearest location, increasing relatability and relevance for the customer.
With higher relatability and relevance, the ad experience becomes better and faster, increasing the chances of a viewer becoming a customer. Additionally, our latest data reveals that adding dynamic data to ad creatives can increase your Click Through Rate by as much as 67% - so it's definitely worth testing out!
You can try out DCO for free in the Zuuvi Platform below! ??
Creative of the Month ??
This month, the award goes to… ...??????… Digital Media ApS !
This ad made by Digital Media for Out of Home Media is super cool for several reasons;
Firstly, let's touch on the fact that it's a digital ad by a digital ad agency featuring an outdoor ad made for an outdoor ad agency… which is pretty unique. This is reflected in the ad itself, as Digital Media ApS highlights the advantage of how outdoor ads are unable be ad-blocked. Pretty clever.
Secondly, featuring a "Download Adblock"-button, while the ad has nothing to do with Ad Blocker is definitely bold - and we love it.?
Definitely one of the cooler ads this year!
Well done, Digital Media ??
What's news? ???
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Explore the Inspiration Universe ??
May brought in plenty new creatives to be inspired from! Check out our full collection of our customers' creatives below???