May in Digital - We are MOVING, Digital Updates and Fresh Insights from The Team!
Discover the best times to post on social media from Sprout Social and dive into a few heartfelt marketing campaigns that had us reaching for tissues. Plus, get an exclusive sneak peek at our brand-new home!
Trending Now ??
Industry news you need to know:
Algorithms change frequently, and we are used to seeing these updates regularly. However, if you need to refer to the best times to post, rely on the recommendations from Sprout Social and always cross-reference them with your audience activity for maximum benefit.
Retail giant Primark is unveiling a vibrant new brand identity, featuring a playful logo, refreshed colour palette, and custom font, crafted with VCCP. Kicking off with the exciting Viva Summer collection, Primark is also launching a brand portal to showcase everything they offer, as they ambitiously expand to 530 stores globally by 2026.
Nike’s latest campaign created by Wieden+Kennedy Amsterdam, celebrates the resilience of refugee athletes and marks Nike's partnership with the IOC Refugee Olympic Team, flipping the question "where are you really from?" to focus on their inspiring journeys and athletic achievements. Powerful, emotional and relatable + we love Nike’s ever-growing sense of inclusivity, diversity and belonging.
Expert Opinions ??
Monthly insights and thoughts from the tda! team. ??
May campaigns we LOVED!
From an emotional ad by McDonald’s to the multilevel marketing journey by Bridgerton, we share our favourite May campaigns and why we love them. Read here.
9 things AI can’t do! ??
Inspired by Detective Spooner in iRobot, who said, “You are just a machine. An imitation of life,” we explore nine things AI can't do in design projects. From understanding human emotions and cultural contexts to making ethical decisions and fostering creative innovation, our Senior Designer, Scott, highlights the unique strengths human designers bring. Read more here.
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Expanding Horizons: 6 tips for cross-cultural web design ??
Our Senior Digital Designer Charlotte shares six essential tips for creating web designs that resonate globally. From understanding your audience to considering visual identity, iconography, typography, translation accuracy, and customisation options, we cover all the bases to ensure your website appeals to users worldwide. Read it all here.
tda! is on the move! ??
We are about to embark on a new chapter as we relocate once again. This move isn't just about a change in scenery — it's a strategic decision that aligns with our commitment to innovation and efficiency. Starting June 1st, we will be sharing a creative studio with our friends at Attacat, located at:?
First Floor
The Stack
1 Papermill Wynd
McDonald Road
Edinburgh
EH7 4QL
Following Covid, traditional office spaces are underutilised nearly 50% of the time. With our adoption of a hybrid working arrangement, sharing studio space makes perfect commercial sense. By doing so, we maximise the use of the space, reduce costs, and contribute to a more sustainable work environment. ??
Moreover, working in a shared space fosters collaboration and creativity, leading to increased innovation and productivity. At tda!, we believe in the power of community and collaboration, and this move reflects our dedication to embracing new ways of working that benefit our team, our clients, and the wider creative community. ??
Here’s to new beginnings, a new neighbourhood, and future possibilities! See you there! ??
That’s it for May! Drop us a line at [email protected] if you need anything digital, or even if you just fancy a quick business natter.