May: A Busy Month

May was an incredibly busy and rewarding month for Broadpeak, as our team had the pleasure of connecting with an amazing array of people across the globe. From ANGA COM in Cologne, CABSAT in Dubai, and Streaming Media in NYC ( Streaming Media Magazine ), to Network X Americas in Dallas, Streaming Tech Sweden in Stockholm, BroadcastAsia in Singapore, and Nextv Series South America in Buenos Aires ( Dataxis ), we were immersed in a whirlwind of insightful conversations and innovative ideas. Each event provided a fantastic opportunity to engage with industry leaders, share our expertise, and explore new possibilities in the world of streaming and content delivery.

If you missed our team at these events, don't worry! You can always reach out to us directly or check our upcoming in-person events HERE.

We look forward to connecting with you soon! Thank you to everyone we met for making May an unforgettable month!

13k - Thank you all!

In May, we reached the significant milestone of 13,000 followers on LinkedIn. This achievement reflects the trust and support from all of you. Our community is essential for exchanging ideas, fostering growth, and sharing a passion for advancements in the streaming industry. We deeply appreciate your engagement and contributions, which encourage our ongoing innovation. We invite everyone to stay connected, participate, and continue this journey with us. Here's to more moments of success together!

What and How Does Gen Z Watch?

First published last year, the blog post "Youth's Watching Habits: How Is Gen Z Consuming Video?" has been updated with recent data for Streaming Day on May 20th. It offers valuable insights into how Generation Z, the digital-native generation, is redefining video consumption habits and setting new trends in media engagement.

Key points include:

1. Digital Natives: Gen Z was "born online," seamlessly blending real and virtual life, and frequently spending over an hour daily online.

2. Shift in Viewing Habits: Viewing is now an individual activity, often involving multiple screens. Mobile phones are a predominant device for watching videos and engaging in live streaming.

3. Content Preferences: This generation favors video streaming and live content, significantly uses social media for news and entertainment, and shows a preference for lifestyle and entertainment news over traditional topics.

4. Interactive and Personalized Content: Platforms and content creators are increasingly focusing on interactive features, personalized recommendations, and engaging ad content to capture and retain Gen Z’s attention. Ad content must be quick and captivating due to their short attention spans.

5. Impact of COVID-19: The pandemic accelerated the adoption of streaming habits across all generations, but especially entrenched them in Gen Z. The convenience and flexibility of on-demand viewing have become central to their media consumption.

6. Adaptation by Media Companies: Streaming services are adapting by offering personalized experiences and integrating advanced AI and ad technologies to meet Gen Z’s preferences, such as dynamic ad insertion and targeted advertising.

7. Financial Considerations: Gen Z and Millennials are aware of their spending on streaming services, often preferring ad-supported or free content options over premium, ad-free memberships due to the rising costs of streaming services.

8. Future Trends: As Gen Z gains more purchasing power, their preferences for diverse, personalized, and interactive content will be crucial for streaming services to stay competitive. Ensuring a high-quality, tailored viewing experience will be key to capturing this generation’s loyalty.

Read the complete blog post HERE

Join us next month for more exciting adventures!