May 29-2023: 10+Things That Happened in The Digital Space Last Week

Happy new week!

What happened in the digital space last week?

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Here are top stories that happened in the digital space last week.

NB:?Click on the links to read more about the story from the main sources

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TikTok

1. Interesting! TikTok is joining the AI bandwagon with a new chatbot called Tako, which will help with search and discovery on TikTok. It's testing this with select users in the Philippines

2. Have you heard of The TikTok Watching Job 2.0? Ubiquitous, an influencer marketing agency, announced it will pay three people $100 an hour to go on a 10-hour TikTok-watching session to help them discover emerging new trends "in the field." If you want to get paid $1,000 each to watch TikTok for 10 hours, apply here. The closing date for entry will be May 31, 2023.

3. Instagram announced the ‘Instagram search results’ Ads Placements via the Instagram Marketing API, which allows users to see ads related to their searches

4. Meta Agreed to Sell Giphy to Shutterstock for a $347 Million Loss. In 2020, Meta bought Giphy for $400M and now selling it at $53M—GIFs have fallen out of fashion, and younger users describe GIFs as ‘for boomers’ and ‘cringe??. Also, Meta was slapped with a record $1.3 billion EU fine over data privacy

5. Mark Zuckerberg announced that you can now edit your WhatsApp messages up to 15 mins after you have sent them. Initially, you could just delete the message. If I make a typo, I prefer following up with the right word rather than deleting it. I don't like that "You deleted this message" notification. This is a helpful feature update by WhatsApp, although I haven’t received it yet on my WhatsApp (Android).

I am still waiting patiently for the WhatsApp message scheduler??

Twitter

6. Twitter added Picture-in-Picture Video Playback to enable you to keep viewing a video clip as you scroll through the app. Also

• Twitter could end the Twitter Circles, the private chat on Twitter, after Emmett Shear, ex-CEO and co-founder of Twitch, tweeted about it, saying it serves no purpose and Elon Musk Agreed
• Twitter also introduced Search for Lists on the web to make it easier to search for something. Twitter Lists allow you to customize, organize and prioritize the Tweets you see on your timeline

7. Twitter now shows the new account’s verification history, including the month and year of verification on the Web, but Elon Musk's @elonmusk account shows he has been verified since 3000 BCE. I kid you not! Look at Janet Machuka 's compared to that Elon Musk's. Initially, when you clicked on one’s badge, it showed that they are verified because they have subscribed to Twitter Blue

Snapchat

8. Snapchat reaches over 200 million monthly active users In India, and Snapchat’s newest AR filter will paint your nails for you or at least give you an idea of what they might look like.

Google, Alphabet Inc.

?9. YouTube is killing Stories, effective June 26, 2023. YouTube introduced Stories in 2017 under the name Reels and was available to users with over 10,000 subscribers. YouTube wants creators to instead post content on Community Posts and Shorts

10. Google's Generative AI Bard can now add images from Google Search, so you can get helpful responses with visuals. Google says you can also ask Bard for images directly, and it will show a source for each image. Here is the result it gave me on the prompt "How does Nairobi Uhuru Park look like"

Also, Google will experiment with ads appearing in its AI chatbot in Search Generative Experience. A lot of AI is coming to Google advertising. Google Marketing Live 2023: Everything you need to know. Here's a recap of all the Ads and marketing news from Google's annual event, including lots of generative AI, new features, and insight

Additional Information:

• Ogilvy Africa Unveiled InfluenceO Solution for Effective Influencer Marketing
• Top 10 Social Media Trends to Follow in 2023

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