May 2024 Newsletter

Increased performance by pairing high impact with dynamic feeds??

A recent study analysing the results of an automotive campaign in Finland, found that?Huutokaupat.com?saw?increased performance across the board?when paring our high impact formats with the dynamic feeds feature ??!

The analysis demonstrates how high impact formats can be used to effectively generate attention and activation simultaneously. For example, compared benchmark this campaign generated: ?

• 70%?better attention performance?
• 15.3%?engagement rate vs?1.3%?benchmark?
• 43%?better CTR?
• 32%?better time-in-view?

Check out the full case study below to learn more about the campaign and results!?

Read the Full Case

Suite updates to improve workflow and admin processes

We’re constantly updating the capabilities within our suite to ensure a seamless setup, activation and management of your high impact campaigns. Some of the latest updates will enable you to:?

• Easily navigate?and?work simultaneously across your different Adnami accounts to trouble shoot or debug by having them open on various tabs in your browser. ?
• Use?3rd party tracking for video metrics, including completes and quartiles to more accurately track and monitor performance. ?
• Reduce potential errors and avoid confusion by setting your Adnami suite view to?only display the formats supported on your site.?

Log into your Adnami account to check out these updates and don’t hesitate to reach out [email protected]?with questions!?

Attention Drives Impact

For our German followers ????, join?Amanda Cohrs?at next week’s "Attention drives Impact" Business Breakfast hosted by?masterplan media! ??

During the breakfast Amanda will discuss the importance and challenges of high impact as well as the relevance of attention measurement. And together with our partner,?DATAZULU, will dive into the best practices for implementing high impact campaigns.?

Now that’s how you get your creative to standout ?

This month we’ve got some awesome creatives to share! First, we have?Elisa?from?ToinenPHDcoming out of Finland, using a combination of our dynamic feeds, optimised creative feature and custom builds. Next there is?Helwit, with an innovative in-app Midscroll from?Forza Football?in Sweden.?Great job to everyone involved ?? ?!?

Meet our newest partners in the UK and Germany?

We’re excited to introduce you to two of our newest partners from the UK ???? and Germany ???? – welcome to?JOE Media Group?and?BurdaForward! ?

Learn More About our New Partners

Industry news

What other people are talking about

???Publisher strategies: How publishers are optimizing revenue streams?

A look into how publishers are optimising revenue streams in 2024 by focusing on traditional direct-sold display ads, expanding subscriptions, and developing events. It highlights the importance of high-quality content, high impact and first-party data in maintaining competitiveness and diversifying income sources.?

?????TikTok Creators Sue to Block US Law Requiring Sale or Ban?

Eight TikTok creators are suing to stop a law that would ban the application in the U.S. unless its Chinese parent company divests it, arguing that the measure would strip them of their livelihoods and creative outlets.?

Until next month ??,

The Adnami Team