May 2024 | Media Buying
Welcome to Radiant Digital’s newsletter,?The Beacon. Let us help you?harness the power of the faith consumer?with the latest industry news, innovative trends, expert tips, and more. In this issue, you’ll be enlightened by how we approach lead generation, along with the numerous tactics that can be employed to help you reach the faith audience. Plus, you’ll learn about an effective targeting strategy that can be a cost-efficient way to expand your reach in the Christian marketplace.
Maximizing Your Digital Advertising Spend: 7 Proven Strategies
In today's digital landscape, optimizing your ad spend across various digital channels is crucial for maximizing ROI and achieving your marketing goals. Diversifying your marketing channels not only allows you to source different quality buckets but also acts as a safeguard against ever-changing algorithms, ensuring you're not overly dependent on just one channel.?
Unleash the Power of Lookalike Targeting to Reach Your Faith-Based Users
Understanding and effectively reaching target audiences is crucial for success in today's competitive environment. One powerful marketing strategy that has gained more popularity recently is lookalike targeting. This strategy allows businesses to identify and engage with potential customers/users who share characteristics and behaviors similar to those of their existing customer base.
?? Poll
Which of these do you see as your organization’s biggest pain point when it comes to media buying this year?
Other
?? Stat
We asked over 5,000 Christians how often they use social media to engage with religious/faith content. 57% said they are using it daily, 14% weekly, 3% monthly and 26% aren’t using it at all. If you are only using paid social for your lead gen efforts, you might be missing out on a big percentage of the Christian audience who would make perfect donors/supporters! Reach out to see how Radiant Digital can help you reach that 26% who aren’t on social!
Our Brand Statement
At Radiant Digital, we harness the power of the faith consumer through our portfolio of brands, crafting data-backed solutions to achieve our clients’ goals.