May 2023 Edition: How to Link Place Branding with Sustainability
The Place Brand Observer
Boutique Swiss Publisher & Global Knowledge Hub for Place Branding Success: Inspiring Stories, Benchmarking, Guidance.
Dear Place Branding Enthusiasts,
Welcome to the second edition of our Place Brand Insights newsletter. This time the focus is on sustainability and how it links to place branding.
Plus:
Let's Talk Sustainability
You might have seen our dedicated section on PlaceBrandObserver.com - the Sustainability Spotlight. That's where you will always find the most up to date insights on sustainability strategies for place brand success. I am currently working on a special report commissioned by Barbados Tourism on Sustainable Destination Development and Place Branding (ping me if interested), so the topic is very present.
Here a few recent insights that have resonated particularly well with our readers:
Innovative Place Branding for Sustainability: Opportunities & Priorities
From imaginative place branding strategies to community-led initiatives, there are numerous possibilities to boost a community’s sustainable development. In this summary of our expert panel, you will find ideas and opportunities for innovation in place branding to make locations more resilient, attractive, or otherwise sustainable.
How Sustainability Impacts Place Branding – And Vice Versa
Securing the prosperity and attractiveness of a place is the highest priority for location managers and marketers, especially in the current scenario where the urgency for decarbonization and reducing climate impact is omnipresent. So how can we link place branding and sustainability to make it happen? Find out in this panel discussion.
Innovative Place Branding for Sustainability: Obstacles & Challenges
A lot of progress is just waiting to happen in sustainable development through innovative place branding, but there are barriers that we need to tackle - and understand. We wanted to know which are the most common obstacles or challenges place branders face in the context of sustainability. Here's what our expert panel shared.
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Want more? Visit our Sustainability Spotlight section for more topics and insights linked to sustainability and place branding.
Who Is Who
Every couple of weeks we publish a new interview portraits with individuals who are making waves in place branding: leaders and changemakers who shape our understanding and practice of this fascinating and growing field.
Most recently we sat down with Giannina Warren and Florida Clements.
Our interview with Dr. Giannina Warren, Programme Lead at Middlesex University, was as revealing as it was enjoyable. Fascinating to see the world’s first MA in Place Branding take shape - at Middlesex University in London. Designed for professionals looking to enhance their skills in shaping the cities and countries of the future. We highly recommend you to check out this interview to know all the details of the new program.
Curious how small island states manage to develop and maintain a strong place brand? We asked Dr. Florida Clements, Lecturer at the University College Isle of Man. And we learned a lot about the quirky Isle of Man. Join us on this fascinating trip into the world of island realities. Read the full interview here.
What's Next?
Curious about TPBO? Watch this short film about TPBO on placebrandobserver.com and check out our hand-picked list of recommended consultants. Those are the go-to people for pushing your place brand to the next level.
Thank you for reading, and see you next time!
All the best,
Publisher, The Place Brand Observer
Director, People & Places Partnership: Bringing facts & faces to places.
1 年Great series of articles on Place Branding and sustainability. As a place maker new to place branding, I think though we are missing a trick as a sector if we focus solely on sustainability of places as destinations and not as well on a community perspective. Indeed we are missing a trick if we think in the silos of sectors!
Publisher | The Place Brand Observer
1 年Linking #sustainabledevelopment and #placebranding - e.g. through #designthinking - that's where magic happens. I hope you enjoy this second LinkedIn newsletter. Let me know what topics you'd like to see included in the June version!