A CEO’s Approach to Culture Change

A CEO’s Approach to Culture Change

As leaders, we know that lasting transformation—whether in our organizations, communities, or industries—begins at the top. The?Maxwell Transformation Framework?and its core methodology,?Maxwell?Transformation?Tables, provide a proven, scalable approach to develop leaders, strengthen teams, and foster a culture of trust and accountability.

True transformation doesn’t happen through mandates or policies alone—it starts with personal growth and intentional conversations. Maxwell Transformation Tables create a structured yet relational environment where leadership teams align, engage in meaningful dialogue, and build the cohesion necessary for high performance.

CEO Perspective: Becky Burton’s Leadership Transformation

As the long-standing?CEO of Girl Scouts of Texas Oklahoma Plains,?Becky?Burton?had a strong vision for her organization, but she recently found herself leading a newly formed executive team. With fresh leadership in key roles, the team faced natural growing pains—trust deficits, communication challenges, and the complexities of integrating diverse perspectives.

Recognizing the need for alignment and a strong leadership culture, Becky partnered with the Maxwell Leadership Foundation to introduce?Maxwell Transformation Tables as a structured process to foster deeper connection, engagement, and trust among her executives.

Transformation Starts Within

Sustainable leadership transformation begins at a personal level before it can ripple outward into an organization. For Becky and her executive team, participating in?Maxwell Transformation Tables?was not just about improving collaboration—it was about deep personal growth that reshaped how they led and worked together.

Through weekly one-hour sessions spanning seven weeks, they engaged in?honest, vulnerable conversations?that broke down barriers and fostered trust. These sessions created a safe space where leaders could reflect, challenge themselves, and grow—not just as professionals, but as individuals.

For Becky, one of the most powerful lessons was about?forgiveness. She realized the need to let go of lingering resentment toward a professional colleague, demonstrating how transformation begins with an internal shift in mindset and perspective.

"The vulnerability that we all brought to the table and the honesty that we shared with each other really made a difference with each other and with our working relationships. We got to see each other in different eyes." - Becky Burton

The Ripple Effect: Strengthening Team Culture and Expanding Impact

The impact of?Maxwell Transformation Tables?****extended beyond individual growth, to reshape team dynamics in several key ways:

  • Enhanced mutual understanding and respect?among team members
  • Development of stronger working relationships?built on trust
  • Improved ability to handle disagreements constructively
  • Creation of a more supportive team environment?where members "have each other’s backs"

But the impact didn’t stop at the executive level. Inspired by their own transformation, Becky’s executive team is now?facilitating Maxwell Transformation Tables throughout the organization, cascading these powerful conversations and principles to leaders at every level.

By equipping more people with the tools for self-awareness, trust-building, and effective leadership, the ripple effect of transformation is expanding beyond the C-suite—creating a?culture of growth, connection, and shared leadership across the entire organization.

Conclusion

Becky Burton's experience demonstrates how intentional investment in leadership and team development through structured programs like?Maxwell Transformation Tables?can drive profound transformation—both for individuals and entire organizations.

By focusing on personal growth, fostering authentic conversations, and strengthening team dynamics, this process is creating lasting change in organizations worldwide.?When leaders grow, organizations thrive.

If Becky’s experience is something you want for you and your team,?contact?me?to set up a consultation and take the first step toward lasting transformation.

Watch the full Impact Story Here:


Marion Riehemann MCC

Transforming Organizations into Thriving Self-Managed Ecosystems | Leadership Development Expert | Master Certified Coach (ICF)

1 周

Culture eats strategy, but inspired leaders create a feast everyone wants to join.

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