Maximizing Your Website's Potential: What Your Visitors Want and How to Give It to Them

A website is often the first point of contact between potential customers and businesses. When visitors come to your website, they're likely not just browsing for fun. Instead, they're researchers seeking to learn more about your brand and services. But what exactly are they looking for, and how can you make sure your website meets their needs?

An Offer They Can’t Refuse

First and foremost, visitors want information about your brand and what you offer. This includes details about your products or services, as well as your mission, values, and team. It's important to have a clear and concise "About Us" page that provides this information, along with other key pages that describe your offerings and the benefits they provide.

But information alone isn't enough. Visitors also want to know that you're credible and competent. This is where social proof comes in. By showcasing case studies or use cases that demonstrate your success in helping others, you can build trust and credibility with your visitors. Be sure to include key performance indicators (KPIs) that demonstrate how you exceeded expectations, and highlight any awards or recognition you've received.

Turning Visitors Into Champions

Of course, visitors are also looking for materials to help them sell you to their decision-makers. This includes easy-to-understand collateral that they can pass along to others, as well as a straightforward conversion path that makes it easy for them to get in touch with your team. A clear call-to-action (CTA) that links to a form or booking page for scheduling a call or meeting is a must.

Finally, visitors want an easy way to explain their nuanced needs to your accounts team. This may be through an easily bookable video chat or a detailed contact form. This will help them explain their needs, and for you to make a better case why you’re the best to meet them.

By incorporating these essential elements into your website, you can ensure that visitors get the information and resources they need to make informed decisions about working with your business. Don't neglect the importance of your website - it's often the first impression you make on potential customers, and can make all the difference in building lasting relationships with them.

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