Maximizing your ROI at a trade show

Happy Sunday! Welcome back to SUNDAYS & BUSINESS.?This week features Elozor [Mike] Weber Founder and CEO at OJBA on Maximizing your ROI at a trade show.

Maximize your brand visibility

Keep signage super-simple and focused on your brand name\logo. Multiple banners with fancy graphics can be a distraction and make it too easy for attendees to walk past your booth without registering who you are and what you do.

Maximize your networking experience

People want to engage with people, not props. Be prepared to stand at the edge of your booth and engage with people who pause as they pass. ask them a simple question that would pre-qualify them as your potential client.

Maximize lead generation.

Some companies offer a raffle entry or other incentive in exchange for business cards. That can’t hurt, but keep in mind that the best leads will gladly exchange contact info with you.

We hope you found this week’s episode insightful and helpful.

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Have a successful week ahead!