Maximizing Your LinkedIn Presence at Conferences

Hey Marketing and Advertising Voices!

I hope you enjoyed the long holiday weekend because we're headed straight into a busy conference season. There's INBOUND, Brandweek, CultureCon, Digital Marketing World, and so many more prominent conferences. I'm sure many of you will either be attending a conference or speaking at a conference within the next few months and I want to help you maximize your LinkedIn presence during this time. Here are a few tips and thought starters:

• As you map out which sessions you'll be attending, create an outline for your content beforehand to make it easier to publish your content throughout the conference
• Share tips and advice on networking at conferences and transforming new connections into meaningful business relationships
• Share the most valuable insights you gained from the conference and include how it relates to your audience or industry
• Discuss timely news and announcements coming out of the conference
• Reflect on the trends discussed at the conference and offer your perspective on how these trends will shape the marketing and sales landscape in the coming months or years
• Share a recap post including your top takeaways and moments from the conference
• Use official conference hashtags and tag relevant speakers in your posts

Please let me know if you'll be attending a conference soon! I'd love to follow your experience.

• The Katalyst Group Announces First-Ever Platform to Drive Multicultural Marketing (Black Enterprise)
• U.S. Advertising Forecast to Rise 5 Percent in 2023, But National TV Faces “Existential Crisis” (The Hollywood Reporter)
• Court sides with regulator's $100K daily fine imposed on Meta over privacy concerns (ABC News)

Caitlyn Kumi - Group Black and Nielsen's recent report

Why this works:

• Great insights and data
• Unique POV
• Proper tagging of companies and relevant members

Jack Appleby - Giving back by coaching younger professionals

Why this works:

• Unique topic
• Actionable advice

How Can You Ensure a Consistent Brand Voice in Your Storytelling?

Enjoy the rest of your week and please don't forget to subscribe!

Best wishes,

Jeremy Clayton