Maximizing Your LinkedIn Potential: Insights from Marketing Expert Harry Beckwith

LinkedIn is the go-to platform for networking and job searching these days. Merely having a LinkedIn profile is not enough to make lasting impressions and attract potential employers. Fortunately, marketing expert Harry Beckwith's insights on branding, packaging, pricing/value, and relationships can assist job seekers in improving their LinkedIn profiles and maximizing their opportunities.?

Beckwith's book "The Invisible Touch" can show how to create a lasting impression for potential employers. One of his key principles is the importance of branding and packaging, which is especially relevant for job seekers looking to make a strong impression on LinkedIn. With Beckwith's advice, job seekers can create a personal brand that effectively communicates their value and can set them apart from others.

A personal brand is a perception created in the minds of recruiters and potential employers. To create a strong personal brand on LinkedIn, job seekers should focus on consistency in their message and showcasing what sets them apart from other candidates. LinkedIn profiles are essentially personal packaging. Just like a product package, it should be designed to communicate value as a job candidate, with a clear summary, highlighting skills and accomplishments, and showcasing personality and passions.

When it comes to valuation, job seekers should focus on the intrinsic value they can bring to a potential employer through their experience and skills, rather than solely on a specific salary expectation. It's important to consider industry standards and do research to determine overall worth, but take care not to undervalue. Focus on communicating unique value, and be open to negotiation based on that value.

Building relationships on LinkedIn is crucial for job seekers. Connecting with people within the industry, engaging with content, and joining groups relevant to interests and career goals. Focus on creating a positive impression with every interaction and provide value to others in the network. Strong relationships can lead to job opportunities, referrals, and even mentorships.

By consistently showcasing their skills and accomplishments, pricing themselves appropriately, and building meaningful relationships with others on the platform, job seekers can increase their chances of finding their dream job and achieving their career goals. Job seekers looking to elevate their LinkedIn profile, should take some time to review and update their branding, packaging, pricing, and relationships, and watch as new opportunities come your way.