Maximizing Your eCommerce Potential: What Do You Get with a Shopify SEO Services Expert?

They say we only use 10% of our brains. It’s utter nonsense, of course. Most of us?use our entire brains. The jury’s still out when it comes to Congress, but they are notorious for not letting the facts get in the way of a good story.

So your brain gets plenty of use, but we’re a bit more skeptical when it comes to your?Shopify SEO services. Unfortunately, the odds are pretty high that you’re not milking every bit of SEO potential from your Shopify account—even more so if you don’t have a?Shopify SEO expert?in your corner.

Don’t worry.?Big Leap?to the rescue. Let’s talk about the built-in?Shopify SEO services?you might be missing, the improvements you can make on your own, and how an expert can kick your efforts into high gear.

But first, let’s talk pain points.?

Table of Contents

• The Pain Points: Why Your Shopify Game Might Need an Upgrade?
• Already at Your Fingertips: Built-In Shopify SEO Services?
• Upgrades You Can DIY: Additional Shopify SEO Optimizations?
• The Next Level: What Shopify SEO Experts Can Do for You?
• The Bottom Line: 5 Benefits of Using Shopify SEO Services?
• Making the Right Choice: What to Look for in a Shopify SEO Expert?
• Big Leap: Your Shopify SEO Agency?

The Pain Points: Why Your Shopify Game Might Need an Upgrade

Shopify has a lot to offer. It makes it easy to manage your inventory, accept payments, sell products online and in person, and ship orders to your customers—all with easy scalability that works for both small startups and massive enterprises.?

But you’re here because you’d like to see improvements. You might be running into problems like this:?

• It’s hard to stand out among the noise.?Totally valid.?Millions of companies use Shopify in over 175 countries, so competing can be hard.
• Your organic traffic is underwhelming.?You’re not the only one. And this isn’t limited to Shopify users, of course. In fact,?90.63% of all web pages?get no organic traffic from Google. Zero.
• Sales are not where you’d like them to be.?Yeah, that’s a common one. The?average conversion rate for a Shopify store is 1.4%. Conversion rates of less than 0.4% put you in the bottom 20%—and nobody wants to be there.

If all this sounds familiar, the solution is clear: You need to step up your Shopify SEO services game. And the best place to start is by taking advantage of the tools Shopify provides to all its clients.

Already at Your Fingertips: Built-In Shopify SEO Services

If you’re not using Shopify’s SEO tools, you might be leaving money on the proverbial table. Of course, it’s easier said than done if you don’t have the time to invest—in which case, hi, we’re Big Leap, and?we can absolutely help—so your SEO efforts now can pay big dividends in the future.?

So we recommend making sure you’re?using what Shopify gave you?before you move on to the next steps:?

• Keywords:?You want to make sure the keywords read naturally and aren’t just jammed in there. Adding?relevant, popular keywords?to page titles, meta-descriptions, image alt text, and the body of your text is a great starting point.?
• Site Optimization:?Organizing your site for easy navigation helps your visitors get around, but it?also?has SEO impact when it makes sense to search engine site crawlers. Make sure your menus are descriptive, that anchor texts match what they link to, and each page on your site links internally.?
• Sitemap:?These files are automatically generated for each Shopify account, and there’s?a handy guide to help you find yours. Once you have the sitemap.xml file, submit it to Google through the?Google Search Console. (They’ll make you create an account first if you don’t have one.)?
• Robots.txt:?This file prevents a search engine from peeking at certain pages on your site. That’s right: We’ve been focusing on coaxing the search engine crawlers to index your site, and now we’re trying to keep them away—but only from certain pages. Think of pages you don’t want customers to find directly from a search engine, like the shopping cart. First of all, a shopping cart is unique to individual customers. And why would you want to drop a user directly into an empty cart? Robots.txt can make search engines skip over it. Click here to read the full article.