Maximizing Your Data's Value: AI-Driven Data Cleansing.
Vivek Jain
Founder @ VoiceOwl | AI Strategist & Thought Leader | Specialising in Generative AI for Business Innovation | Empowering Companies to Leverage AI for Growth
Decision-making by C-level Executives is hampered by scarcity, whether it is of resources such as money, time, or effort. When you're under pressure, you're more prone to make bad time management choices, like spending thousands of dollars on expensive databases only to discover that the designated person does not exist or has changed the designation.
To accelerate the pace of our lives and businesses, IT professionals use prioritization, and because business dynamics are constantly shifting, data cleansing has risen to the top of the priority list.
High-Quality Data Prioritization: What, Why, and How?
As an AI-powered SaaS-based company, we believe so strongly in it that it is one of our core and integral cultural values, because we know data decay is an inherent part of the data life cycle, and we can proactively identify and flag data that is no longer valid or accurate.
However, many people do not realize this until they have spent thousands of dollars on an expensive database only to discover that the contact does not work at the company they have in their database.
For instance- Your sales representative gets on the phone and dials the contact information, only to be connected with another random employee of that company rather than the designated person.
Fact Check: According to a LeadJen study, SDRs wasted an average of 27% of their potential selling time as a result of bad data, resulting in a loss of more than $20,000 in productive sales time per year for each SDR.
This happens because people move home or jobs, companies move addresses, startups emerge, and companies close on a daily basis.?
Given this data, it's easy to see how quickly a database can degrade. It's becoming increasingly important to maintain your data cleaning routine in this fast-paced world of competition to sustain yourself in the market.
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The Big B2B challenge: How can businesses keep their databases up to date on a consistent basis at a low cost?
How GenieTalk.ai can help?
To address the serious global issue of data decay, we created the world's first Virtual Agent, which is powered by our proprietary technology and OpenAI models and can televerify contact data ranging from e-mail addresses to designations and postal addresses, at a fraction of the cost and 1000x faster than a human-agent.?
This approach ensures that we are helping you extract the most out of your data's value, even as it naturally changes over time. We can re-verify your data in real time as like everything else data has a life and is bound to decay with time.
As a result of our tele-verification process:?
-You get 100% accurate and up-to-date databases.
-Save a lot of money that would otherwise be spent on campaigns.
-Get your large database verified in a matter of days, saving you valuable time, and other resources.
-Stop worrying about the quality of your database and start focusing on your core activities.
Final Thoughts:
To find and nurture leads, businesses rely on email addresses, phone numbers, and website URLs. One of the most valuable assets is data. However, this data is constantly decaying.
Depending on Gartner’s report, the percentage of data decay ranges from 2.5% per month (30% annually) to 5.8% (70% annually).
GenieTalk.ai enriches your existing data in real-time to show you the good, the bad, and every hidden opportunity in your database. This enables you to evaluate the current quality of your data, extract potential leads, and see the benefits of data hygiene before investing any money. As a result, we recommend that you use modern data enrichment methods.