Maximizing Your Brand's Share of Voice: Video Watch Times on LinkedIn and YouTube

Video content is no longer just a trend – it’s a powerful tool for boosting your share of voice and strengthening your personal brand. Understanding video watch times on platforms like LinkedIn and YouTube can help you optimize your content to engage and grow your audience.

Let’s dive into insights you can consider today when taking a powerful step to create video content that drives your voice or business message on social media platforms that work.

LinkedIn Video Watch Times

The average video watch time on LinkedIn is around?one minute - keeping your content concise, valuable, and impactful is crucial. You can see how you perform by understanding the data.

How LinkedIn helps you get a share of voice:

• Professional Audience: LinkedIn is the ideal platform to reach industry leaders and decision-makers, allowing you to engage with a highly relevant audience.
• Engagement: Videos that prompt likes, comments, and shares boost your visibility, amplifying your message and growing your network.

YouTube Video Watch Times

YouTube offers longer video watch times, with users spending an average of?2-4 minutes?on videos. To keep viewers engaged, aim for a 50-70% watch time for shorter videos (under 5 minutes).

How YouTube boosts your?share of voice (even if you don't have a strong following like me, yes, that's correct, I use this channel to build my brand SEO, and it works for that purpose).

• Search Engine Power: YouTube is the second-largest search engine in the world. It helps your content rank on Google, giving your brand long-term visibility.
• Audience Engagement: Encouraging viewers to like, comment, or subscribe increases your chances of reaching a larger, more engaged audience.

DIY or Hire a Team for Your Videos?

One common question my mentoring clients ask me is whether to create videos yourself or hire a team. Here’s my approach:

• DIY: I love using my iPhone to capture authentic, behind-the-scenes moments. This helps maintain a personal connection with my audience and showcases my brand's real, raw side. Plus, it’s cost-effective and flexible for when inspiration strikes.
• Hire a Team: I trust professionals to build my brand equity and create professional-quality videos that reflect my brand’s value and message. They help elevate my content with polished visuals, professional editing, and consistent branding. This allows me to focus on what I do best while ensuring the highest quality for my audience.

I recommend a mix of authentic DIY videos and professionally produced content. This strategy will allow you to stay genuine and connected with your audience while investing in high-quality content to grow your brand’s presence and impact.

As HubSpot says, “Videos that feel personal and authentic perform better because audiences crave authenticity."

How to Leverage These Platforms for Your Share of Voice

Whether you choose LinkedIn, YouTube, or both, here’s how to maximize your impact:

1. Tailor Your Content: Customize your videos to fit each platform’s audience. Go for short, punchy videos on LinkedIn and longer, in-depth content on YouTube.
2. Post Consistently: Consistency is key to staying relevant and engaged with your audience.
3. Encourage Engagement: Videos that inspire likes, comments, and shares will help expand your reach and build deeper connections with your community.
4. Be Authentic: Show up as your true self. Share your journey, challenges, and wins, and let your personality shine through in every video.

By consistently providing value through engaging videos, you’ll boost watch time, build your brand equity, and amplify your share of voice.

I trust this helps you today, and here is a polished version of some content we recently filmed to explain why your network is your net worth.

Much love,

TORY xox