Maximizing The Value Of Your Website For Your CPG Brand

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including:

• Shifts in the CPG buying process and the impact on digital and e-commerce
• The evolution of online search
• How to distinguish between short- and long-term consumer behavior trends
• Changes in go-to-market strategies
• The evolution of marketing data use
• How content creation can improve the consumer experience online
• Consumer search intent and how it shapes content strategies

As consumer behaviors continue to evolve, it’s important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative. Until next time!

This episode of the Leader Generation Podcast is hosted by Tessa Burg , Chief Technology Officer at Mod Op.

Tenlo and the Leader Generation podcast were acquired by Mod Op in April 2022.